January 9-10, 2017
►Join AIANTA - in partnership with International Tourism Marketing for a 2-day Go International Training Event
BIA-Southwest Regional Office
Conference Room 271, Building 2, Second Floor
1011 Indian School Road NW, Albuquerque, NM 87104
This new, 2-day training is part of AIANTA’s International Outreach program and is designed to introduce the international tourism market to tribes and tribal businesses looking to create an international marketing approach. The training also provides information on the incredible opportunities to participate with AIANTA at ITB Berlin (March 2017), Showcase USA-Italy (March 2017), and World Travel Market, catering to the UK Market (November 2017). The German, Italian and UK markets boast some of the highest spending travelers in the world and have strong interest in Indian Country as a destination.
Go International will provide a tailored, focused training in the international market by experts in the field, and will support participants as they identify their tourism product(s) for pricing, packaging and presenting and selling to markets overseas. The training has information for new programs, as well as established programs.
Tourism is an economic driver in Indian Country, providing a bright future for tribes committed to creating strong cultural tourism programs. Indian Country is just beginning to benefit from the international visitors to the United States. It is estimated that 5% of overseas visitors (excluding visitors from Canada and Mexico) to the United States visited Indian Country: in 2015 these international travelers to Indian Country represented $8.6 billion in direct spending in the United States.
Indian Country has seen its overseas visitors grow from a low point of 693,000 in 2007 to the record total of 1,958,000 in 2015. The momentum is growing with a 17% jump in visitors to Indian Country from 2014-2015.
Go International Training Topics
- Selling your product: The International Distribution System
- Tribal Tourism Expert Supplier Instruction
- Creating a Tourism Product
- Itinerary Building
- Working effectively with the Media
- Partnership and Collaboration
- Taking your Tourism Product to Market: Pricing, Packaging and Presenting
- Tour Operator Background and Requirements
- Developing Successful Sales Presentations
Cost to Participate: $175.00 AIANTA member; $200.00 non-member
To join us at Go International 2017 or for information regarding our International Outreach Programming: Please contact AIANTA at 505-724-3592 or Rachel Cromer Howard at email@example.com or 505-724-3578.
HOST HOTEL: Holiday Inn Express & Suites Historic Old Town, 2300 12th Street NW, Albuquerque NM 87104. Room rates $103 (perdiem plus taxes) for federal and tribal representatives, $112 for all others; To make a reservation, call 505.842.5000 and say you are with AIANTA or Go International. Cut off date to receive room rates or to cancel at no charge is December 16, 2016.
According to the U.S. Department of Commerce, in 2014 international visitors spent $220.8 billion experiencing the United States. These travel and tourism exports accounted for 31 percent of all U.S. services exports and 9 percent of all U.S. exports, goods and services alike.
Each March, AIANTA sponsors an expansive American Indian Pavilion at ITB Berlin, the world’s leading travel and trade show. This provides Tribal tourism departments the opportunity to showcase their programs and tour packages to the European tourism industry. AIANTA booth participants have made invaluable contacts with international travel organizations, media and tour operators. They were featured in the ITB Indigenous Day Program, attracting large crowds of participants and hundreds of international travel media representatives.
More than 175,000 trade professionals and consumers participated in ITB 2015. Europeans are traveling to the U.S. at an increasing rate because of the attractive currency exchange rate. Now is the time to capture your tribe’s or business’ share of this vast market by joining AIANTA at ITB 2016!
To join AIANTA at ITB Berlin 2016 or for more information, contact Rachel Cromer at 505-724-3578 or firstname.lastname@example.org.
AIANTA introduced Indian Country tourism to the Italian market for the first time at Showcase USA-Italy, March 1-3, 2015, and will be back again in 2016.
Showcase USA-Italy, organized by the U.S. Commercial Service and Visit USA Association Italy, is the ideal event for both new-to-market companies and repeat exhibitors wishing to form new partnerships and reconfirm placements with existing clients. At the 18th annual edition, U.S. participants individually met with 25-30 major Italian tour operators in addition to travel agents and media contacts.
Based on data collected by the U.S. Department of Commerce, there is growth in the Italian market in visitation from established categories of travelers, including those who visit National Parks/ Monuments, Small Towns/Countryside, and Historical Locations and Cultural/Ethnic Heritage Sites. The data indicates high interest is likely for Native American tourism venues.
To learn more about Showcase USA-Italy or to provide your brochure or marketing materials to AIANTA for international distribution, contact Rachel Cromer at 505-724-3578 or email@example.com.
U.S. Travel Association’s IPW
AIANTA, funded by the Bureau of Indian Affairs (BIA), represents Indian Country tourism as part of the BIA booth on Federal Row at the U.S. Travel Association’s Annual IPW (formerly International Pow Wow).
U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S.A. IPW hosted more than 1,100 exhibitor booths held by U.S. suppliers of travel products and destinations and more than 5,000 attendees who are international travel buyers, domestic travel buyers and international journalists representing more than 70 countries. AIANTA had more than 65 business meetings during the three-day event, not including visits to more than 200 vendor booths.
To learn more about IPW or to provide your brochure or marketing materials to AIANTA for international distribution, contact Rachel Cromer at 505-724-3578 or firstname.lastname@example.org.