3rd Annual Go International

January 28-29, 2019

Albuquerque, NM



►Join AIANTA for a 2-day Go International Training Event

►Training Location:  Albuquerque, NM 87104​

►Click Here For The Full 2018 Agenda 

This 2-day training is part of AIANTA’s International Outreach program and is designed to introduce the international tourism market to tribes and tribal businesses looking to create an international marketing approach. The training also provides information on the incredible opportunities to participate with AIANTA at ITB Berlin (March 2019), Showcase USA-Italy (March 2019), and World Travel Market, catering to the UK Market (November, 2019). The German, Italian and UK markets boast some of the highest spending travelers in the world and have strong interest in Indian Country as a destination.

Go International

The second annual Go International will provide a tailored, focused training in the international market by experts in the field, and will support participants as they identify their tourism product(s) for pricing, packaging and presenting and selling to markets overseas. The training has information for new programs, as well as established programs.

Tourism is an economic driver in Indian Country, providing a bright future for tribes committed to creating strong cultural tourism programs. Indian Country is just beginning to benefit from the international visitors to the United States. It is estimated that 5% of overseas visitors (excluding visitors from Canada and Mexico) to the United States visited Indian Country: in 2016 these international travelers to Indian Country represented $8.5 billion in direct spending in the United States.  

Indian Country has seen its overseas visitors grow from a low point of 693,000 in 2007 to the record total of 1.95 million in 2016. 

Go International Training Topics

  • Selling your product:  The International Distribution System
  • Tribal Tourism Expert Supplier Instruction
  • Creating a Tourism Product
  • Itinerary Building
  • Working effectively with the Media
  • Partnership and Collaboration
  • Taking your Tourism Product to Market:  Pricing, Packaging and Presenting
  • Tour Operator Background and Requirements
  • Developing Successful Sales Presentations

To join us at the 3rd Annual Go International 2019 or for information regarding our International Outreach Programming: Please contact AIANTA at 505-724-3592 or Rachel Cromer Howard at rcromer@aianta.org or 505-724-3578.

International Outreach

ITB Berlin 

According to the U.S. Department of Commerce, in 2014 international visitors spent $220.8 billion experiencing the United States. These travel and tourism exports accounted for 31 percent of all U.S. services exports and 9 percent of all U.S. exports, goods and services alike.

Each March, AIANTA sponsors an expansive American Indian Pavilion at ITB Berlin, the world’s leading travel and trade show. This provides Tribal tourism departments the opportunity to showcase their programs and tour packages to the European tourism industry. AIANTA booth participants have made invaluable contacts with international travel organizations, media and tour operators. They were featured in the ITB Indigenous Day Program, attracting large crowds of participants and hundreds of international travel media representatives.

More than 175,000 trade professionals and consumers participated in ITB 2015. Europeans are traveling to the U.S. at an increasing rate because of the attractive currency exchange rate. Now is the time to capture your tribe’s or business’ share of this vast market by joining AIANTA at ITB 2016!

To join AIANTA at ITB Berlin 2016 or for more information, contact Rachel Cromer at 505-724-3578 or rcromer@aianta.org


Showcase USA-Italy

AIANTA introduced Indian Country tourism to the Italian market for the first time at Showcase USA-Italy, March 1-3, 2015, and will be back again in 2016.

Showcase USA-Italy, organized by the U.S. Commercial Service and Visit USA Association Italy, is the ideal event for both new-to-market companies and repeat exhibitors wishing to form new partnerships and reconfirm placements with existing clients. At the 18th annual edition, U.S. participants individually met with 25-30 major Italian tour operators in addition to travel agents and media contacts.

Based on data collected by the U.S. Department of Commerce, there is growth in the Italian market in visitation from established categories of travelers, including those who visit National Parks/ Monuments, Small Towns/Countryside, and Historical Locations and Cultural/Ethnic Heritage Sites.  The data indicates high interest is likely for Native American tourism venues.

To learn more about Showcase USA-Italy or to provide your brochure or marketing materials to AIANTA for international distribution, contact Rachel Cromer at 505-724-3578 or rcromer@aianta.org


U.S. Travel Association’s IPW

AIANTA, funded by the Bureau of Indian Affairs (BIA), represents Indian Country tourism as part of the BIA booth on Federal Row at the U.S. Travel Association’s Annual IPW (formerly International Pow Wow).

U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S.A. IPW hosted more than 1,100 exhibitor booths held by U.S. suppliers of travel products and destinations and more than 5,000 attendees who are international travel buyers, domestic travel buyers and international journalists representing more than 70 countries. AIANTA had more than 65 business meetings during the three-day event, not including visits to more than 200 vendor booths.

To learn more about IPW or to provide your brochure or marketing materials to AIANTA for international distribution, contact Rachel Cromer at 505-724-3578 or rcromer@aianta.org