Cultural Heritage Certificate Program

Professional Certificate Program in Cultural Heritage Tourism


October 3, 2020 – November 22, 2020
In partnership with the George Washington University


Indian Summer Festival Wisconsin

Increasingly, travelers are interested in experiences that allow them to witness firsthand the authentic traditions and cultures of Native Americans. Explore the fundamentals of Tribal tourism planning with the Cultural Heritage Tourism Certificate Program offered by AIANTA in partnership with the George Washington University.

The online program brings together industry experts who help students explore the importance of including authentic Native American cultural experiences in their tourism planning.

Courses include narrated presentations, live webinars, online discussions, and practical tools and resources participants can apply in their day-to-day experiences planning tourism programs.



Designed to be flexible and meet the needs of busy individuals interested in professional development and career advancement, the Professional Certificate in Cultural Heritage Tourism program is comprised of six online modules. One module is scheduled per week during two three-week blocks with a one week break between the two blocks.

Each week typically features a course lecture, a guest lecture and selected readings. Participants are also required to contribute to a chat-style forum with other classmates as well as complete a written assignment at the end of each course.

Upon successful completion of the six online modules, students will receive a Professional Certificate in Cultural Heritage Tourism from the George Washington University School of Business. This is a non-credit, non-degree program.



“I thoroughly enjoyed the six weeks of learning about Cultural Heritage Tourism. Now that I have finished this course, I feel confident to be able to discuss with our tribal and treaty council different avenues which can be taken to develop a quality tourism destination program.

I highly recommend the course for all who are involved in any aspect of tribal tourism!”

–Dorothy FireCloud
Superintendent of Montezuma Castle and Tuzigoot National Monuments
National Park Service




Intro to Cultural Heritage Tourism
October 5 – October 11, 2020
This course begins with a tourism industry overview before examining how cultural heritage tourism can help to attract and engage visitors and drive economic development. The curriculum covers important considerations to help determine whether cultural heritage tourism is the ‘right fit’ for your community and includes case studies illuminating successes and challenges.

Sustainable Tourism Planning and Management
October 12 – October 18, 2020
This course will introduce multiple strategies communities can utilize to promote cultural heritage product development by the public and private sectors. It will also cover individual business planning, including using data to design and develop cultural heritage tourism products.

Community-Based Tourism
October 19 – October 25, 2020
Participants are introduced to the issues and challenges involved in developing a community-based tourism program in order to plan and implement their own program.

Tourism Marketing
November 2 – November 8, 2020
This course introduces the travel trade landscape, and the strategic role that marketing plays in tourism development. Participants will learn basic promotional techniques, with an emphasis on social media, that can help to effectively sell a new or existing tourism product or destination.

Workforce Development
November 9 – November 15, 2020
Outstanding customer service is the sign of a thriving tourism workforce. This course examines both sides of the workforce equation: developing training and management in the tourism sector and creating a customer service culture that sets your community apart.

Best Practices in Event Management
November 16 – November 22, 2020
The focus of this course is on cultural heritage event management, including industry best practices around research, design, planning, coordination and evaluation.


About the George Washington University

As a global leader in tourism education and research, the George Washington University International Institute of Tourism Studies has been guiding businesses, communities, governments and nonprofits toward sustainability for thirty years. The Institute advances critical industry issues through thought leadership and research, and we offer professional-level certificate programs, courses and workshops in destination management and cultural heritage tourism.

More Information

For more information, email or contact 
Sherrie Bowman  |  | (505) 209-2479 
Glenda Toledo  |  |  (505) 433-2120.