The dynamic teamwork of AIANTA’s staff, Board of Directors, funders, partners, consultants and members is the most significant driver in pursuing and realizing our mission. Our team has significant experience working in Indian Country travel and tourism as well as expertise in economic and program development, rural planning and marketing.

Contact Us
PO Box 70413
Albuquerque, NM 87197-0413
(505) 724-3592

Sherry L. Rupert
Chief Executive Officer

AIANTA CEO Sherry L. Rupert (Paiute/Washoe) has nearly two decades of executive-level experience managing and promoting Native American tourism. Since joining AIANTA as CEO in 2019, she has spearheaded several initiatives, including the organization’s groundbreaking new Tribal Agritourism program and overseeing AIANTA’s first-ever virtual American Indian Tourism Conference, which drew a record number of registrants in 2020.

As CEO of the only national association dedicated to indigenous tourism, she is the leading voice when it comes to advocating for travel and tourism as a significant economic driver in tribal nations. She also holds leadership positions on various national boards including the Board of Directors for the U.S. Travel Association, the America250 Hospitality and Tourism Advisory Committee and the Office of National Marine Sanctuary System (ONMS) Business Advisory Council under the National Oceanic and Atmospheric Administration, Department of Commerce.

Under her leadership, she launched the Economic Impact of U.S. Indigenous Tourism Businesses, the first-ever ever study of its kind. She also curates a robust educational program for tribes and indigenous-owned hospitality enterprises around the country. Prior to assuming the role of CEO, she served as President of AIANTA’s Board of Directors since 2010. During that time, she was instrumental in working with Congress to pass the Native American Tourism and Improving Visitor Experience (NATIVE) Act.

Rupert was formerly the Executive Director of the State of Nevada Indian Commission, where she reported directly to the Governor of Nevada to serve as a liaison to the state’s 27 tribes, bands and colonies. During her tenure, she developed the Nevada Indian Territory initiative and won awards and accolades for her work in preserving the site of the Stewart Indian School as a museum and cultural center.


Hannah Peterson
Program Development Director

Hannah Peterson is the Program Development Director for AIANTA, bringing to the role extensive experience in fundraising and program development. In her role as Program Development Director, Hannah works to advance the mission of AIANTA through strategic fundraising and program development. Hannah spent more than five years with J Murphy & Associates working as a consultant and grant writer and two years as grants manager for Urban Homeworks, Inc. For more than nine years, she worked as a paralegal working on business litigation, intellectual properties, worker’s compensation and insurance. She was raised in Anchorage, Alaska, and received a degree in English from the University of Washington, Seattle and a Master of Public Administration from Hamline University, Minnesota.


Ariel Richardson

Ariel Richardson
Office Manager

Ariel Richardson, a tribal member of the Walker River Paiute Tribe from Schurz, Nevada, is AIANTA’s Office Manager. With a goal of assisting tribal members to opening Native-owned businesses in order to stimulate self-sustainability and economic development on the reservation, Ariel is especially excited to work for a non-profit agency with similar goals. Ariel’s creative background includes art direction, photography and videography and she has a degree in Applied Science for Natural Resources Management and has also studied Business Administration and Accounting.


Gail E. Chehak
Tribal Relations & Outreach Manager

Gail E. Chehak, a Klamath Tribal citizen, serves as Tribal Relations & Outreach Manager. She works to cultivate partnerships to support AIANTA’s programs, including AIANTA members, as well as tribal travel, tourism and recreation staff and tourism and recreation industry leaders. Gail has worked with tribal arts, tourism, economic development and environmental protection for the National Congress of American Indians, Columbia River Inter-Tribal Fish Commission and the Indian Arts & Crafts Association. While Arts & Tourism Coordinator for the Affiliated Tribes of Northwest Indians, Gail co-authored Native Peoples of the NW: A Traveler’s Guide to Land, Art & Culture. She has written numerous grant proposals and served on grant review panels for the Administration for Native Americans; AmeriCorps; National Parks Service Historic Preservation Fund; Department of Education, Library Services Special Programs to Indian Tribes; and Indian Health Service Scholarships.


Bianca Mitchell
Education Manager

Bianca Mitchell (Pueblo of Acoma) joins AIANTA as the organization’s Education Manager. With an extensive background in events management, donor development, communications and marketing, Bianca brings years of experience to AIANTA. In her role as the Education Manager, she will identify, develop, implement, market and promote technical assistance and training programs, webinars and certificate programming. Bianca’s goal is to assist in growing and enhancing the program model for and with AIANTA.


McKaela Arviso
Content & Social Media Coordinator

McKaela Arviso (Navajo Nation) is the Content and Social Media Coordinator for AIANTA. Her mission is to create meaningful content that promotes tribes and tribal businesses throughout the United States. She has nearly ten years of experience as a graphic designer and a Bachelors of Science in Digital Media and Design from Colorado Technical University. McKaela has worked with multiple non-profit organizations including AIANTA, Indian Pueblo Cultural Center, and Diné Advocacy Alliance. To her, each project is an opportunity to learn.


Sherrie L. Bowman
Education Support Specialist

Sherrie L. Bowman (Pueblo of Laguna), AIANTA’s Education Support Specialist organizes the association’s educational events including Go International and the American Indian Tourism Conference, which includes the annual Silent Auction. She also administers the AIANTA Scholarship Program, which provides bi-annual scholarships to Native American students interested in pursuing a career in tourism, hospitality or related fields. Formerly AIANTA’s Office and Administrative Manager, Sherrie has been with AIANTA for more than twelve years, and is the association’s longest-serving employee.

A tribal member from the Pueblo of Laguna, New Mexico, Sherrie comes to AIANTA with more than 26 years of experience in hospitality, tourism and meeting and event planning. Sherrie has an associate of applied science degree is hospitality & tourism and an associate degree in liberal arts. Sherrie is a proud mother of three children, Helen, Ryan and Jontel and is “Nana” to her three grandchildren, Dakota, Daisha and DeAndre.


Larry Burton
BLM Partner Program Coordinator

Larry Burton is a Carson City-based photographer and has worked with Nevada’s Tourism industry for more than 12 years.  He started his business Outdoor Adventures in 2008 and has worked for Nevada’s Indian Territory, Elko Convention & Visitors Authority, Lander County Tourism & numerous Tribal entities; photographing events, landscapes & wildlife. His photos have been published in Nevada Magazine, Wells Ruralite, Audubon Magazine & Ducks Unlimited.

He has been certified by the Nevada Arts Council to teach photography and has been teaching workshops throughout the state for the last several years specializing in outreach and increasing opportunities for small rural communities.

Jolene Catron
NPS Partner Program Coordinator

Jolene Catron (Navajo Nation) is the project coordinator for AIANTA’s National Park Service partner program. She recently served as the lead field manager for the 2020 Census and was part of a management team that oversaw the decennial count for northern New Mexico’s 17 counties and 21 tribal nations, with more than 2,000 employees across four operations, during the Covid pandemic. Jolene has served as a policy analyst, administrative specialist, environmental justice advisor and executive manager, always as an advocate for Tribal nations. Jolene, a veteran of the United States Marine Corps, is a citizen of the Navajo Nation with family ties to the Pueblos of Zuni and Laguna. She is a proud grandmother of one, mother of three, sister, aunt and daughter.

Lorraine Gala Lewis
Research and Outreach Specialist

Lorraine is the Outreach/Research Specialist for AIANTA’s Lewis and Clark National Historic Trail project. Lorraine is a member of Laguna/Taos/Hopi. She is a graduate of the Institute of American Indian Arts and the College of Santa Fe.

“Supporting Indigenous Arts and Culture is my livelihood. I’ve been working with clay since high school and have established a professional art career over the years.” An award-winning artist and a 2021 recipient of the First People’s Fund’s Jennifer Easton Award, Lorraine has worked extensively with local and national museums, collections, foundations, and art programs. She has volunteered for many art organizations and enjoys working with and mentoring the youth. Her professional experience includes economic development having worked for the U.S. Small Business Administration, tribal government, and native organizations. Higher education has been a vital part of her life. Having worked for the Santa Fe Indian School, she saw the value and impact of a strong foundation for the future of young native students. She currently serves on the Institute of American Indian Arts Foundation Board and is active with student Scholarship Fundraising efforts as well as higher education.


Bruce Rettig
Tribal Content Developer

Bruce, AIANTA’s Tribal Content Developer, is an award-winning author, charged with scoping out exciting tribal tourism opportunities throughout the United States. His published works and biography can be found at As a founding member of Tahoe Writers Works, he served ten years as publisher of their literary journal, EDGE.

Bruce served as president of Charter Advertising/Design, Inc. for more than thirty-two years. During that time, his duties included copy writing for brochures, magazine ads and websites. Most of his projects featured his photography. With a degree in Fine Arts from the University of Colorado, and an emphasis in photography, he has captured strong images for his clients. He has worked with the Duck Valley Shoshone Paiute Tribe, Pyramid Lake Paiute Tribe, Ely Shoshone Tribe, Washoe Tribe of California & Nevada, Stewart Indian School, the Nevada Indian Commission and Nevada’s Indian Territory.


A Warm Thank You to Our Partners

Bureau of Indian Affairs

Native American Agriculture Fund

Bureau of Land Management

National Park Service

Juan Bautista de Anza National Historic Trail

Lewis & Clark National Historic Trail

NativeAmerica.Travel is AIANTA’s premier destination website, connecting travelers to unique American Indian, Alaska Native and Native Hawaiian destinations in the United States. Start marketing your destination with us today!

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Education & Training

Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.

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International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

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Through AIANTA membership, tribes, the tourism industry and other partners form a dynamic network of shared experiences, resources and support.

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