The dynamic teamwork of AIANTA’s staff, Board of Directors, funders, partners, consultants and members is the most significant driver in pursuing and realizing our mission.
Our staff, board and consultants have experience working in Indian Country travel and tourism as well as expertise in economic and program development, rural planning and marketing.
Sherry L. Rupert
Chief Executive Officer
AIANTA CEO Sherry L. Rupert (Paiute/Washoe) has nearly two decades of executive-level experience managing and promoting Native American tourism. Since joining AIANTA as CEO in 2019, she has spearheaded several initiatives, including the organization’s groundbreaking new Tribal Agritourism program and overseeing AIANTA’s first-ever virtual American Indian Tourism Conference, which drew a record number of registrants in 2020.
As CEO of the only national association dedicated to indigenous tourism, she is the leading voice when it comes to advocating for travel and tourism as a significant economic driver in tribal nations. Among her responsibilities, she curates a robust educational program for tribes and indigenous-owned hospitality enterprises around the country. Prior to assuming the role of CEO, she was President of AIANTA’s Board of Directors since 2010. During that time, she was instrumental in working with Congress to pass the Native American Tourism and Improving Visitor Experience (NATIVE) Act.
Rupert was formerly the Executive Director of the State of Nevada Indian Commission, where she reported directly to the Governor of Nevada to serve as a liaison to the state’s 27 tribes, bands and colonies. During her tenure, she developed the Nevada Indian Territory initiative and won awards and accolades for her work in preserving the site of the Stewart Indian School as a museum and cultural center.
Program Development Director
Hannah Peterson is the Program Development Director for AIANTA, bringing to the role extensive experience in fundraising and program development. In her role as Program Development Director, Hannah works to advance the mission of AIANTA through strategic fundraising and program development. Hannah spent more than five years with J Murphy & Associates working as a consultant and grant writer and two years as grants manager for Urban Homeworks, Inc. For more than nine years, she worked as a paralegal working on business litigation, intellectual properties, worker’s compensation and insurance. She was raised in Anchorage, Alaska, and received a degree in English from the University of Washington, Seattle and a Master of Public Administration from Hamline University, Minnesota.
Ariel Richardson, a tribal member of the Walker River Paiute Tribe from Schurz, Nevada, is AIANTA’s Office Manager. With a goal of assisting tribal members to opening Native-owned businesses in order to stimulate self-sustainability and economic development on the reservation, Ariel is especially excited to work for a non-profit agency with similar goals. Ariel’s creative background includes art direction, photography and videography and she has a degree in Applied Science for Natural Resources Management and has also studied Business Administration and Accounting.
Bianca Mitchell (Pueblo of Acoma) joins AIANTA as the organization’s Education Manager. With an extensive background in events management, donor development, communications and marketing, Bianca brings years of experience to AIANTA. In her role as the Education Manager, she will identify, develop, implement, market and promote technical assistance and training programs, webinars and certificate programming. Bianca’s goal is to assist in growing and enhancing the program model for and with AIANTA.
Sherrie L. Bowman
Education Support Specialist
Sherrie L. Bowman, AIANTA’s Education Support Specialist organizes the association’s educational events including Go International and the American Indian Tourism Conference, which includes the annual Silent Auction. She also administers the AIANTA Scholarship Program, which provides bi-annual scholarships to Native American students interested in pursuing a career in tourism, hospitality or related fields. Formerly AIANTA’s Office and Administrative Manager, Sherrie has been with AIANTA for more than twelve years, and is the association’s longest-serving employee.
A tribal member from the Pueblo of Laguna, New Mexico, Sherrie comes to AIANTA with more than 26 years of experience in hospitality, tourism and meeting and event planning. Sherrie has an associate of applied science degree is hospitality & tourism and an associate degree in liberal arts. Sherrie is a proud mother of three children, Helen, Ryan and Jontel and is “Nana” to her three grandchildren, Dakota, Daisha and DeAndre.
Marketing & Public Relations Manager
After having spent more than a decade as a journalist with one of the leading travel trade news websites, Monica Poling turned in her daily byline in order to manage AIANTA’s marketing, public relations and content development efforts. In her role as Marketing & Public Relations Manager for AIANTA, she works to bring awareness of Indian Country tourism.
Prior to her career in journalism, Monica spent five years promoting international tourism to Korea as the Marketing Manager for the Korea Tourism Organization and also managed member outreach for the Los Angeles Tourism & Convention Board.
Content & Social Media Coordinator
Jacqueline works as AIANTA’s Content and Social Media Coordinator. She holds a bachelor’s degree in Journalism and Mass Communications from Arizona State University. Before joining AIANTA Jacqueline spent time reporting on the health team for PBS affiliate, Cronkite News where she wrote about health disparities in the Southwest. Jacqueline also reported for Times Media Group, contributing to multiple news publications in the Phoenix Area.
Gail E. Chehak
Tribal Relations & Outreach Manager
Gail E. Chehak, a Klamath Tribal citizen, serves as Tribal Relations & Outreach Manager. She works to cultivate partnerships to support AIANTA’s programs, including AIANTA members, as well as tribal travel, tourism and recreation staff and tourism and recreation industry leaders. Gail has worked with tribal arts, tourism, economic development and environmental protection for the National Congress of American Indians, Columbia River Inter-Tribal Fish Commission and the Indian Arts & Crafts Association. While Arts & Tourism Coordinator for the Affiliated Tribes of Northwest Indians, Gail co-authored Native Peoples of the NW: A Traveler’s Guide to Land, Art & Culture. She has written numerous grant proposals and served on grant review panels for the Administration for Native Americans; AmeriCorps; National Parks Service Historic Preservation Fund; Department of Education, Library Services Special Programs to Indian Tribes; and Indian Health Service Scholarships.
Tribal Content Developer
Bruce, our Tribal Content Developer, is an award-winning author, charged with scoping out exciting tribal tourism opportunities throughout the United States. His published works and biography can be found at BruceRettig.com. As a founding member of Tahoe Writers Works, he served ten years as publisher of their literary journal, EDGE.
Bruce served as president of Charter Advertising/Design, Inc. for more than thirty-two years. During that time, his duties included copy writing for brochures, magazine ads and websites. Most of his projects featured his photography. With a degree in Fine Arts from the University of Colorado, and an emphasis in photography, he has captured strong images for his clients. He has worked with the Duck Valley Shoshone Paiute Tribe, Pyramid Lake Paiute Tribe, Ely Shoshone Tribe, Washoe Tribe of California & Nevada, Stewart Indian School, the Nevada Indian Commission and Nevada’s Indian Territory.
Lorraine Gala Lewis
Research and Outreach Specialist
Lorraine is the Outreach/Research Specialist for AIANTA’s Lewis and Clark National Historic Trail project. Lorraine is a member of Laguna/Taos/Hopi. She is a graduate of the Institute of American Indian Arts and the College of Santa Fe.
“Supporting Indigenous Arts and Culture is my livelihood. I’ve been working with clay since high school and have established a professional art career over the years.” An award-winning artist and a 2021 recipient of the First People’s Fund’s Jennifer Easton Award, Lorraine has worked extensively with local and national museums, collections, foundations, and art programs. She has volunteered for many art organizations and enjoys working with and mentoring the youth. Her professional experience includes economic development having worked for the U.S. Small Business Administration, tribal government, and native organizations. Higher education has been a vital part of her life. Having worked for the Santa Fe Indian School, she saw the value and impact of a strong foundation for the future of young native students. She currently serves on the Institute of American Indian Arts Foundation Board and is active with student Scholarship Fundraising efforts as well as higher education.
Amy Meak (Dine) is an enrolled tribal member of the Navajo Nation from Gallup, New Mexico. She began working with AIANTA as an intern through the Southwestern Indian Polytechnic Institute (SIPI). She has been hired as the Data and Research Specialist for the ANZA Trail Project. In her role as the Data and Research Specialist, Amy works closely with the Membership and Outreach Coordinator to showcase the tribes along the ANZA Trail and their historic and present-day lands and enterprises through this unique project. She is currently completing her studies in Business Administration at SIPI and has been recognized as a member of the 2020 All State Academic Team. Amy also serves as the president of Phi Theta Kappa.
Visitor Outreach Manager
Maureen is a member of the Acoma Pueblo. She has spent most of her 10+ year career in tourism, hospitality and destination sales. Maureen has worked with group tours and meeting planners (both national and international) as a representative for the city and partners of Visit Albuquerque. During her tenure, she worked to assist small groups in locating properties around the city of Albuquerque to host meetings, as well as, participate in familiarization tours and site visits. She also worked with group tours to assist with the creation of itineraries, locating accommodations and ensuring all groups were prepared for their visit to the area.
At the start of her career, Maureen worked with the Sky City Cultural Center & Haak’u Museum as the Haak’u Museum Education Coordinator and later moved to a Sales Associate for Acoma Business Enterprises.
Maureen holds a Bachelor of Arts in English with an emphasis in Professional Writing from the University of New Mexico.
A Warm Thank You to Our Partners