Welcome to the American Indian Tourism Conference

Rising Together for the Journey Ahead

AITC Conference








24th Annual American Indian Tourism Conference
October 24-27, 2022

Harrah’s Resort Southern California
777 Harrah’s Rincon Way
Funner, CA 92082
Rincon Tribe

The Annual American Indian Tourism Conference (AITC), now in celebrating its 24th anniversary, is the only national conference dedicated to growing tourism in America’s indigenous communities.

Every year the conference attracts more than 300 attendees, who attend for the networking opportunities, the high-level keynote sessions and the informative breakout sessions led by some of the leading hospitality industry experts. At our first-ever virtual conference we had 800 registrants.

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Sponsor AITC

Extend your visibility by sponsoring AITC, the only national conference dedicated to travel and tourism in Indian Country.


See the full AITC program schedule and list of speakers.

Excellence in Tourism Industry Awards

Join AIANTA as we recognize the best of Indian Country travel and tourism at the annual Excellence in Tourism Industry Awards Gala and Silent Auction, October 27, 2022.

Exhibit at AITC

An exhibitor table at the American Indian Tourism Conference will provide you with direct access to more than 350 hospitality industry professionals ..

AITC Mobile Workshops

Join the Rincon Tribe in one of two cultural tourism experiences that explore the Native culture and history of the Greater San Diego area.

Business of Art

This workshop is designed for artists. It will discuss working with your tribe to promote tourism; pricing and marketing; working with galleries and museums; and much more.

AITC Schedule at a Glance

Monday, October 24

8:00 a.m. – 5:00 p.m.
Mobile Workshops

1:00  – 5:00 p.m.
Business of Art Workshop

6:00 – 7:30 p.m.
Opening Reception

Tuesday, October 25

7:30 a.m. – 5 p.m.
Exhibit Hall Open

8:30 – 10 a.m.
Opening Ceremonies/Regalia Day

10:30 – 11:45 a.m.
Break Out Sessions “1”

noon – 1:30 p.m.
Luncheon & General Session

1:45 – 3 p.m.
AIANTA Regional Meetings

3:30 – 5 p.m.
AIANTA Town Hall / Information Gathering Session

Wednesday, October 26

7:30 a.m. – 5 p.m.
Exhibit Hall Open

7:30 – 9 a.m.
Networking Continental Breakfast

9 – 10:15 a.m.
General Session

10:45 a.m. – noon
Break Out Sessions “2”

12:15 – 1:30 p.m.
Luncheon & General Session

1:45 – 3 p.m.
Break Out Sessions “3”

3:30 – 4:45 p.m.
Break Out Sessions “4”

Thursday, October 27

7:30 a.m. – 1:30 p.m.
Exhibit Hall Open

7:30 – 8:45 a.m.
Networking Continental Breakfast

8:45 – 10 a.m.
Break Out Sessions “5”

10:30 a.m. – 11:45 p.m.
Break Out Sessions “6”

noon – 1:15 p.m.
Luncheon & General Session

1:30 – 2:45 p.m.
Break Out Sessions “7”

3:15 – 4:30 p.m.
The Heart Speaks (Closing Session)

6 – 7 p.m.
No Host Happy Hour

7 – 10 p.m.
Excellence in Tourism Industry Award

About Harrah’s Resort Southern California

Located between San Diego and Los Angeles, in a mountain valley along the San Luis Rey River, Funner, California is the city where fun lives.

With two luxurious towers housing 1,087 rooms and suites, an award-winning trifecta of pools, a serene 11,000 square-foot spa and SoCal’s first tribally owned brewery it’s easy to see why Harrah’s Resort SoCal is voted “Best resort in Funner, CA.” www.harrahssocal.com.


About the Rincon Tribe

The Rincon Tribe resides on a 5,000-acre reservation in Valley Center (Funner), California. Established in 1875, the Rincon Tribe is a sovereign government recognized by the U.S. Constitution, the United States Congress, court precedent and federal policy. The Rincon Tribe owns Harrah’s Resort Southern California and uses profits and other commercial enterprises to provide government services, cultural programs and economic development resources for their members and surrounding communities.

AITC 2022 Sponsors

Presenting Sponsor

Amber Sponsor

Silver Sponsors

Bronze Sponsors


Coeur D’Alene Casino Resort

Chickasaw Country

Inn of the Mountain Gods Casino & Resort

Visit Cherokee Nation

Paragon Casino Resort

106 Group

Agua Caliente Band of Cahuilla Indians

Friends of AIANTA Sponsor

A Warm Thank You to Our Partners

Bureau of Indian Affairs

Native American Agriculture Fund

Bureau of Land Management

National Park Service

Juan Bautista de Anza National Historic Trail

Lewis & Clark National Historic Trail


NativeAmerica.travel is AIANTA’s premier destination website, connecting travelers to unique American Indian, Alaska Native and Native Hawaiian destinations in the United States. Start marketing your destination with us today!

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Education & Training

Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.

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International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

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Through AIANTA membership, tribes, the tourism industry and other partners form a dynamic network of shared experiences, resources and support.

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