AIANTA Partnership with Leave No Trace

Visitors and travelers are spending more time in tribal communities across the United States. But visitation does not always come with understanding.

In a recent article, Walker River Paiute Tribe chairman Amber Walker outlined a sentiment shared by many tribal communities.

[Visitors] wanted to get into our ancestral homelands as if it is their right to fish
and use our resources for recreation, when ultimately it is a privilege.”

–Amber Torres, Chairman
Walker River Paiute Tribe

Under a partnership launched in 2021, AIANTA and Leave No Trace are working with tribal communities to develop an education messaging project that aims to increase awareness of tribal lands while also reducing avoidable impacts.

“Tribal lands are located on or adjacent to some of the most beautiful natural sites in the world and we are excited to work with Leave No Trace to solidify a message of responsible tourism to help protect these treasured destinations,” said Sherry L. Rupert, CEO of AIANTA. “AIANTA’s marketing and educational efforts directly align with the mission of Leave No Trace, which encourages travelers to leave minimal impact when visiting the great outdoors.”

The Project

The first phase of the project, which launched in fall of 2021, will focus on increasing traveler awareness of Tribal lands, not just in an historic context, but with modern-day considerations — including the what and where, the histories and the information needed to be a respectful and responsible visitor.