Sustainable Tourism for Native Nations and Communities Certificate
Build your long-term sustainable tourism development plan
Begins Spring 2023
March 13 – April 28, 2023
For-credit registration begins: September 27, 2022
Registration Deadline: March 9, 2023
The purpose of the online Sustainable Tourism for Native Nations and Communities Certificate (STC) is to provide participants with an overview of sustainable tourism and how it can be incorporated into their community’s tourism planning and development. The certificate will provide sustainable tourism curriculum with a specific emphasis on American Indian, Alaska Native and Native Hawaiian tourism efforts offered both as a professional development option and a university credit option.
The certificate is offered through the Arizona State University Center for Sustainable Tourism housed in the School of Community Resources and Development. The Center for Sustainable Tourism and its affiliated partners, faculty, and students seek to examine the role and contribution of tourism in the social, cultural, environmental, and economic well-being of communities. The Center’s research, education, and development activities focus on long-term, system-wide, sustainable strategies, and co-created solutions for community and tourism development. To learn more about the Center, click here.
The STC program will consist of seven modules plus an introductory module and a final project offered over a seven and half-week period, one module per week. Each module will require five to six hours of effort each week for seven weeks, two of which will be general content in class, will include a case study or other Tribal specific content offered in a variety of formats, and will include self-guided reading and assignments. Students enrolled in the program for credit will be required to complete a final project; the final project is optional for those enrolled as professional development. The course will be offered as pass/fail for both professional development and for-credit students.
The courses are designed to be progressive. Modules include:
Introduction to the Program
An overview of the course, its requirements, and your faculty.
Module 1: Introduction to Sustainable Tourism
This module provides students with the foundations for understanding sustainable tourism. It introduces key terms, major actors, and current global contexts. Students will look at how sustainable tourism is defined; what it means; and how key concepts of sustainability including trade-offs, systems dynamics (unintended consequences and cascading effects), long term development and stakeholder collaboration and participation apply to sustainable tourism.
Module 2: Tourism and Biodiversity
Protected areas (e.g., national parks) where nature-based tourism often occurs provide an array of benefits, including biodiversity protection, economic advancement of near-park communities, and opportunities for citizens to recreate and continue their connections with the natural environment. This module will help students identify and understand alternative strategies to mitigate and prevent environmental, cultural, and social impacts often associated with traditional forms of tourism in and around protected areas.
Module 3: Inclusive and Responsible Tourism
There has been increasing focus on inclusivity and diversity in tourism. This module will start with introducing the concepts of inclusive and responsible tourism and then discuss these notions in the context of agro-tourism and lifestyle entrepreneurs and share some notable examples/case studies.
Module 4: Marketing and Social Media
Marketing is a critical component of tourism development. It allows a community to match its tourism resources with the right visitors. In this module students will learn basic marketing concepts and components of a marketing plan including the importance and effective use of social media.
Modules 5 and 6: Sustainable Destination Planning, Development and Management (linked modules)
Sustainable tourism is not possible without thoughtful planning, development and management. This linked two-module sequence will provide students an overview of sustainable tourism planning, development and management which are all necessary for a robust sustainable tourism sector. The module will include community tourism assessment tools student can use to begin the planning process.
Module 7: Sustainable Tourism Strategic Plans
Students will be introduced to at least three sustainable tourism plans and learn about how to start to create a plan themselves.
Final Project: Students taking the class for credit will do a final project with a few options to choose from. The project is optional for professional development students.
Upon successful completion of the program, participants will receive a certificate of completion.
The cost for the certificate is $2,450 for AIANTA members and $2,500 for non-members.
There is a 10% discount for three or more participants from the same organization.
Taking the program for university credit
Participants may take the class for one credit issued by ASU. Program participants seeking credit must apply to ASU as an undergraduate non-degree seeking student through ASU Online if not current ASU students. This requires a fee and will require submission of high school transcripts. For more information about nondegree students, click here. It will then require you to register for the class through ASU Online. The class name and line number will be available when registration is open. Your certificate fee will be paid to the Center for Sustainable Tourism and we will forward payment for credit to the university.
Please pay particular attention to the stipulations for payment-there is a deadline and once you have submitted payment you are committed. We cannot process refunds. If you register for credit you are also committed to receiving a grade that will be on your ASU transcript. Because we are locked in to the university time-line for classes, the certificate must be completed within the specified dates.
Kathleen Andereck, Professor
Kathleen Andereck is the coordinator for the Sustainable Tourism Certificate. The classes she teaches include Introduction to Travel and Tourism, Program Planning, and Research Methods. Her research focuses on the tourism experience from the perspective of both visitors and residents particularly as it applies to sustainable tourism. She has done research work with a diversity of organizations and agencies at the federal and state level including Navajo Nation, National Park Service, Arizona Office of Tourism and the Arizona Department of Transportation as well as individual organizations and communities.
Kathy teaches part of the Sustainable Destination Planning, Development and Management Modules as well as the Sustainable Tourism Strategic Plans Module.
Kelly Bricker, Professor
Kelly Bricker is Interim Director of the Center for Sustainable Tourism and director of the College’s programs in Hainan China. She is a committed sustainable tourism scholar and educator, who often leads educational tourism experiences. She has authored books on sustainability, highlighting case studies that address environmental and societal issues, such as “Sustainable Tourism & the Millennium Development Goals: Effecting Positive Change.” She serves on the boards of the Global Sustainable Tourism Council, Tourism Unity, and Tourism and Protected Area Specialists Group of the International Union for Conservation of Nature.
Kelly teaches the Tourism and Biodiversity Module.
Christine Buzinde, Professor
Christine Buzinde is Director of the School of Community Resources and Development. She teaches classes such as Tourism Marketing, Advance Tourism and Recreation Studies, and PhD Seminar. Her research focuses on two areas: community development through tourism and the politics of tourism representations. Her work on development adopts a grassroots approach and it aims to understand the relationship between community well-being and tourism development within marginalized communities. She has conducted research in the United States, Tanzania, Ecuador, Mexico, India and Nepal.
Christine teaches the general marketing component of the Marketing and Social Media Module.
Deepak Chhabra, Associate Professor
Deepak Chhabra teaches classes such as Tourism Marketing, Heritage and Cultural Tourism, Advanced Tourism and Recreation Studies, and Destination Planning. Her research interests include smart and strategic marketing in the tourism and hospitality industry; promotion of ethical production and consumption practices in tourism; building of social, cultural and economic equity or capital in local, regional, and global communities and authenticity and authentication process of heritage commodities in tourism. She has conducted economic impact and marketing-related studies for a variety of organizations including government agencies.
Deepak teaches the Inclusive and Responsible Tourism module.
Rebekka Goodman, Lecturer
Rebecca Goodman is coordinator for the School’s Master of Sustainable Tourism degree. She teaches Sustainable Communities, Sustainable Tourism, and Sustainable Thinking in Tourism as well as other classes. She has nearly 10 years of experience in curriculum development in sustainability and tourism including the creation and implementation of study abroad programs in Switzerland, Mexico, Chile, Guatemala, and Australia and Fiji.
Rebekka teaches the Introduction to Sustainable Tourism Module.
Woojin Lee, Associate Professor
Woojin is the Graduate Coordinator for the School’s MS and PhD program. She teaches International Tourism, Convention Sales and Marketing, and Statistics.
Lee has been conducting research in the areas of information communication technology, promoting and marketing local events and festivals, and further, Key success factors towards in MICE (Meeting, Incentives, Conventions and Exhibitions) Industry. Lee has expertise in examining the impacts of communication technology on online consumer behavior, especially the effects of using social media and adopting of service robots in tourism and hospitality industry from the marketing perspectives.
Woojin teaches the social media component of the Marketing and Social Media Module.
Gyan Nyaupane is Associate Dean of Research. He teaches courses on Sustainable Tourism, Critical Issues in Community Development, and Tourism Planning. His research interests lie in understanding the human-environment interactions, particularly connecting communities and conservation through tourism. He has done research on various topics, including sustainable tourism, ecotourism, protected area management, public lands, natural resource management, community development, and Indigenous Peoples globally. “Cultural Heritage and Tourism in the Developing World: A Regional Perspective” is one of the books he has published.
Gyan teaches part of the Sustainable Tourism Strategic Plans Module.
Nicholas Wise focuses his teaching on Tourism Planning, Tourism Management, and Research Methods. His current research focuses on placemaking, competitiveness, social regeneration and community impacts, conducting work across the areas of sport, events and tourism. He brings an international perspective to his teaching informed by scholarly research in numerous countries. His recent publications appear in Leisure Sciences, International Journal of Contemporary Hospitality Management, Political Geography, and Rural Studies. He also recently edited an published a book titled A Research Agenda for Event Impacts, Edward Elgar, 2022.
Nick teaches part of the Sustainable Destination Planning, Development and Management Modules.