webbanner_Three Sisters Garden_Oneida

Cultural Heritage Tourism: A Planner for Indigenous Tourism Professionals

The cultural heritage traveler is especially important to Native tourism marketers. A recent study (September 2021) conducted by University of Hawai’i researchers found that travelers are overwhelmingly willing to pay more for travel that includes authentic and sustainable Native Hawaiian experiences.

Sharing Native culture with travelers is not synonymous with “selling out.” Setting a price on cultural experiences is a way of defining the value of the culture bearers, elders and hospitality professionals who create the experiences travelers desire. What’s more, elevating culture bearers is the very antidote to the false narratives that prevail and are often magnified by the tourism industry.

Within the pages of the Cultural Heritage Tourism Planner are the stories of the many tribes, Native business owners and other hospitality professionals who are taking control of their narrative, elevating their culture bearers, reclaiming their histories and driving better economic opportunities for their citizens while doing so.

More Heritage Tourism Guides

(Click on image to download)

Heritage Tourism Guidebook
Texas Historical Commission

Cultural & Heritage Tourism
Tourism Nova Scotia
Canada

Heritage Tourism Handbook
Georgia Department of Economic Development

Cultural Heritage Tourism
Partners for Livable Communities

Articles & Resources

(Click on title to download)

Building a Cultural Heritage Tourism Program;
106 Group; October 2020

A Warm Thank You to Our Partners

Bureau of Indian Affairs

Native American Agriculture Fund

Bureau of Land Management

National Park Service

Juan Bautista de Anza National Historic Trail

Lewis & Clark National Historic Trail

NativeAmerica.Travel

NativeAmerica.travel is AIANTA’s premier destination website, connecting travelers to unique American Indian, Alaska Native and Native Hawaiian destinations in the United States. Start marketing your destination with us today!

Learn Much More

Education & Training

Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.

Learn More

International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

Learn More

Membership

Through AIANTA membership, tribes, the tourism industry and other partners form a dynamic network of shared experiences, resources and support.

Learn More