
Cultural Heritage Tourism: A Planner for Indigenous Tourism Professionals
The cultural heritage traveler is especially important to Native tourism marketers. A recent study (September 2021) conducted by University of Hawai’i researchers found that travelers are overwhelmingly willing to pay more for travel that includes authentic and sustainable Native Hawaiian experiences.
Sharing Native culture with travelers is not synonymous with “selling out.” Setting a price on cultural experiences is a way of defining the value of the culture bearers, elders and hospitality professionals who create the experiences travelers desire. What’s more, elevating culture bearers is the very antidote to the false narratives that prevail and are often magnified by the tourism industry.
Within the pages of the Cultural Heritage Tourism Planner are the stories of the many tribes, Native business owners and other hospitality professionals who are taking control of their narrative, elevating their culture bearers, reclaiming their histories and driving better economic opportunities for their citizens while doing so.
More Heritage Tourism Guides
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Articles & Resources
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Building a Cultural Heritage Tourism Program;
106 Group; October 2020
A Warm Thank You to Our Partners
Bureau of Indian Affairs
Native American Agriculture Fund
Bureau of Land Management
National Park Service
Juan Bautista de Anza National Historic Trail
Lewis & Clark National Historic Trail
NativeAmerica.Travel
Education & Training
Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.
International Outreach
AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.
Membership
Through AIANTA membership, tribes, the tourism industry and other partners form a dynamic network of shared experiences, resources and support.