AIANTA Launches Tourism Sentiment Survey

The survey will measure Indian Country’s confidence in the growth of visitor industry for the coming year.


ALBUQUERQUE, NEW MEXICO (February 12, 2021) – The American Indian Alaska Native Tourism Association (AIANTA) launched its second “State of Indian Country Tourism Industry” survey this week.

AIANTA, an Albuquerque-based national non-profit organization, which serves as the voice and resource for tribes and tribal organizations engaged in cultural heritage tourism, will use the survey results to determine indigenous and Native communities’ confidence in the growth of the visitor industry for the coming year.

“Although the tourism industry has been severely affected by the COVID-19 pandemic, AIANTA’s conversations with tribal members and indigenous communities indicate there is still strong hope for the future of tourism in Indian Country,” said Sherry L. Rupert, CEO of AIANTA. “This survey will move beyond tangential evidence and help us collect a widespread picture of how Indian Country is feeling about tourism for 2021 and beyond.”

Encompassing 15 questions, survey topics range from top challenges facing Native American tourism businesses to future tourism performance expectations, but also include pandemic recovery indicators.

The survey is being distributed to AIANTA’s entire tribal tourism database, but it is open to all Native American-owned tourism and hospitality businesses. Interested parties may complete the State of Indian Country Tourism survey by following  this link:

It should take the average respondent less than five minutes to complete.

The survey is completely anonymous (respondents are not required to identify themselves), however those respondents who provide an email address will be entered to win one complimentary registration to AIANTA’s virtual Go International training, which provides tribes a deep dive into the packaged tours industry.

At the conclusion of the survey period, a new State of Indian Country Tourism report will be compiled and distributed.

This survey will remain open until April 9, 2021.

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For nearly two decades, the American Indian Alaska Native Tourism Association (AIANTA) has served as the national center for providing tourism and recreational travel technical assistance, training and capacity building to American Indian nations. AIANTA is a 501(c)(3) national nonprofit association of Native American tribes and tribal businesses and was incorporated in 2002 to advance Indian Country tourism. AIANTA’s mission is to define, introduce, grow and sustain American Indian, Alaska Native and Native Hawaiian tourism that honors traditions and values.

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Monica Poling
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