AIANTA Releases Ground-Breaking Tribal Agritourism Educational Handbook

First manual of its kind, Case Studies in Tribal Agritourism features six successful tribal agrtitourism business models from around the country

American Indian Alaska Native Tourism Association logo

ALBUQUERQUE, NEW MEXICO (January 15, 2021) —The American Indian Alaska Native Tourism Association (AIANTA) has announced the release of a groundbreaking new educational handbook, Case Studies in Tribal Agritourism.

The first guide of its kind, Case Studies in Tribal Agritourism was created to serve as an inspiration for Native American and indigenous farmers, ranchers and other food producers interested in expanding their agricultural operations to include visitor components.

“The new Case Studies in Tribal Agritourism is truly a one-of-a-kind handbook,” said Sherry L. Rupert, AIANTA CEO. “Inside, we find experienced tribal producers sharing their years of wisdom in order to help those who are new to the field. I’d like to extend a warm thank you to everyone who gave their time and knowledge to make this handbook happen.”

Divided into six, two-part chapters, the handbook features six case studies of successful Native-owned agritourism enterprises across the United States, including Choctaw Nation (Chahta Yakni) of Oklahoma, Yocha Dehe Wintun Nation (California), Icy Strait Point (Huna Tlingit, Alaska), Santa Ana Pueblo (New Mexico), Big Apple Fest (Oneida Nation of Wisconsin), and the Iroquois White Corn Project (Seneca Nation of Indians, New York). Each study includes background information on how the enterprise started and first-person interviews with the project managers for those programs.

Each case study is followed by an educational module that provides inspiration for farmers, ranchers and other producers looking to create, develop or expand their own agritourism programming.

“Although the guide was designed as an educational tool for indigenous food producers, the case studies also offer amazing insider information for visitors who like to truly personalize their travel experiences,” said Rupert.

The handbook was previewed at the 22nd Annual American Indian Tourism Conference, held September 14-18, 2020. The conference featured numerous tribal agritourism panels and sessions, including one entitled “Stories around Food: Blending Agriculture and Tourism,” which featured speaker Janie Simms Hipp, the CEO of the Native American Agriculture Fund (NAAF). NAAF was a major partner in helping fund the guidebook.

The handbook is being released in tandem with major upgrades to AIANTA’s Tribal Agritourism Resource page, which includes links to original AIANTA agritourism content as well as external links to tribal agritourism information, including articles and research on the growing field of agritourism. The resource page also features links to tribal agritourism producers featured on, AIANTA’s consumer travel website.

Case Studies in Tribal Agritourism is available for free download at


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For nearly two decades, the American Indian Alaska Native Tourism Association (AIANTA) has served as the national center for providing tourism and recreational travel technical assistance, training and capacity building to American Indian nations. AIANTA is a 501(c)(3) national nonprofit association of Native American tribes and tribal businesses and was incorporated in 2002 to advance Indian Country tourism. AIANTA’s mission is to define, introduce, grow and sustain American Indian, Alaska Native and Native Hawaiian tourism that honors traditions and values.

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