International Market Research & Growing Your Global Brand: A Webinar for Rural and Native American Businesses
Webinar presented by the U.S. Commercial Service in association with AIANTA
Globalize Your Website: A Webinar for Rural and Native American Businesses
March 25, 2021; 2:30 p.m. (PDT/New Mexico)
As companies around the world rapidly adjust to new business practices due to the pandemic, many are taking a fresh look at their digital strategy. Through this webinar, learn how to globalize your website to increase international buyers.
What are some free/low-cost ways to research international markets for your products or services? How can businesses grow a global brand on a budget?
Join U.S. Commercial Service on March 25 to learn best practices in international market research, using a variety of publicly available sources; pick up tips on how to maximize social media to grow your global brand; and, hear from small business peers who have successfully used these techniques to grow global sales.
Successfully Targeting Key International Markets:
Joshua Erickson, Research Analyst, International Trade Administration, Rural Export Center
Market research does not have to be time consuming and expensive. There are free, publicly available, easy to use tools to help you begin your market entry strategy. We will cover free market intelligence websites, where to find more in-depth market research, and how to research your industry.
Leveraging Community Partnerships to Support Sales:
Tim Guardipee, eCommerce Program Director, Native American Development Corporation
Latashia Redhouse, American Indian Foods Program Director, Intertribal Agriculture Council
The variety, number and scope of available programs can sometimes be daunting to navigate as a small business. Fortunately, there are many locally based organizations, tied into national programs, that support small firms.
PANEL DISCUSSION: Keys to Success for Building a Global Brand:
Mike Scott, Co-owner, Arctic Circle Wild Seafood, Kotzebue, AK
Romy Taormina, CEO/Founder, Psi Health Solutions, Inc., the Maker of Psi Bands, Pacific Grove, CA
Eric Villegas, Artist Services Coordinator, Southwestern Association for Indian Arts (SWAIA), Santa Fe, NM
Joanne Vliet, Director, U.S. Commercial Service – San Jose (moderator)