September 20, 2022; 10 a.m. (Mountain)
We will follow your product from the farm to the market during this webinar. Learn how important it is to share the story about the cultural significance of your product. Depicting that story on the label can impact your success with wholesale and retail buyers. Connecting the buyer, whether the end consumer or retailer, is vital. You have worked hard to harvest the raw materials and create a good product that consumers should want. You will see how it’s important to show those efforts in your packaging and labeling.
Molly Roe with Winnebago’s Sweetgrass Trading Company will give tips on how to put your best foot forward to please the buyers. Your label tells the story before your product is consumed, so it must reflect the quality and hard work. She has some great pointers for reaching success with the sale.
Aaron LaPointe from Ho-Chunk Farms will join us with a video of the corn harvest at the farm. It showcases the beauty of sharing the story behind the farm with your potential buyer. The example also highlights an agritourism activity many can replicate with their harvest.
Finally, you will be given links to the free resources available from AIANTA’s agritourism and culinary research on their website. Download tools to help you build your own agritourism business and refine your products for your best benefit.
We would like to thank the Native American Agriculture Fund (NAAF) for providing the funds for our Agritourism Project, and making this webinar possible.
Kelli Hepler, Agritourism Specialist, AIANTA
Kelli Hepler is a Colorado-based agritourism developer and marketing consultant. She has worked in tourism for 35 years running her own business promoting and developing tourism products for clients and organizations. Kelli has been an active part of agritourism development for 20 years creating award winning programs and working to create clearer paths for agritourism business. Kelli has been working with farmers and ranchers to create agritourism programs that connect their guest to the land and the food they produce. Educational tours, farm-to-table dinners, special events and product development are part of her focus.
Kelli has two adult children, Tanner and Asha and three vivacious grandchildren, Wyatt, Stetson and Maysa. She loves to mountain bike, kayak, try foodie adventures and has a house rabbit to make things really fun!