State of Indian Country Tourism

The State of Indian Country Tourism Survey is conducted every year by querying more than 3,000 tribal tourism and Native-owned enterprises from AIANTA’s proprietary database. 

2021 State of Indian Country Tourism

Indian Country anticipates increase in tourism for 2021

  • Nearly 70% of respondents indicated they expect tourism revenues to improve somewhat or greatly for the coming year.
  • Although more than three quarters (77%) of respondents indicated tourism weakened greatly over the past year, most respondents also expect a tourism increase in the coming year.
  • Nearly half (48%) indicated that revenue will increase by at least 5% with an additional 20% indicating tourism revenues will grow by more than 5%.
  • 65% believe they will not increase tourism employment in the coming year.
  • Respondents, however, are optimistic that tourism revenues will increase in 2021 with nearly half (48%) indicating that revenue will increase by at least 5% and an additional 20% indicating tourism revenues will grow by more than 5%.

2020 State of Indian Country Tourism

COVID-19 travel restrictions and shelter-in-place orders are having a significant impact on Indian Country/cultural heritage tourism.

  • Indian Country enterprises are very concerned about how COVID-19 will affect them.
  • In the early stages of the unfolding health and economic crisis, tribes and tribal businesses are seeing significant cancellations for domestic and international bookings, reduced revenue and job lay-offs.

2019 State of Indian Country Tourism

Indian Country is upbeat on tourism for 2019.

  • Tribal tourism enterprises are remarkably upbeat about tourism prospects, with nearly 75% indicating they believe tourism will increase greatly (28%) or somewhat (47%) in the coming year.

A Warm Thank You to Our Partners

Bureau of Indian Affairs

Native American Agriculture Fund

Bureau of Land Management

National Park Service

Juan Bautista de Anza National Historic Trail

Lewis & Clark National Historic Trail

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International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

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