Call for Graphic Designer: 100-page Guidebook

The Project

The American Indian Alaska Native Tourism Association is seeking a graphic designer to design an original, 100-page Cultural Heritage Tourism Guidebook (CHTG), which will showcase successful Native American, Alaska Native and Native Hawaiian cultural heritage tourism programming. This opportunity is open to all applicants; however, preference will be given to artists who are of Native American, Alaska Native or Native Hawaiian descent. The proposal deadline is June 4, 2021.

The selected candidate will produce a 100-page guidebook, which will include original cover art, an eight-page introductory section, 11 eight-page chapters (which are each further divided into a four-page article, and four one-page worksheets), and a four-page conclusion section, including a back cover. Images will be provided by the AIANTA team, but the graphic designer will be required to advise on image sizes and styles needed to complete each section.

Project Intent

The CHTG will be used by AIANTA throughout the entirety of its marketing, education, tribal relations, visitor outreach and partnership programs. The interviews, articles, images and content within the guidebook will also serve as the basis for an original webinar series for AIANTA as well as informing a series of workshops at AIANTA’s annual American Indian Tourism Conference in October 2021.

The graphic designer agrees to produce this guide without limitations for usage by AIANTA. The designer further grants AIANTA 100 percent rights to use and share the guidebook, including any original concept work, design, graphics or other content contained within. The artist will receive credit for his/her work in the conclusion of the guidebook, but will not, necessarily, receive credit for each reference to the guidebook.

The graphic design will:

  • Be original artwork/design, to be utilized exclusively by AIANTA and its designated partners.
  • Authentically reflect the unique culture and heritage of Native American, Alaska Native and Native Hawaiian communities.
  • Will not resort to stereotypes or other misrepresentations of Native culture.
  • Will celebrate indigenous culture and heritage in a way that is joyful, respectful of tribal culture and also welcoming to visitors and non-native audiences.


  • Proposals may be submitted by established and/or emerging graphic designers living in the United States. While new or student artists are encouraged to apply, only applications from artists with portfolios will be accepted. Preference will be given to artists of Native American, Alaska Native or Native Hawaiian descent.
  • The commissioned designer will work with AIANTA within strict deadline parameters.


Proposals (including proposed budget): Due to AIANTA: June 4, 2021
Finalists’ notification: June 11, 2021
Finalists’ interviews: June 14-18, 2021
Successful candidate notified: June 21, 2021
Rough concept art  due: July 1, 2021
Cover Art (first draft) due: July 1, 2021
Chapter One and Two concept due: July 6, 2021
Chapter Three and Four concept due: July 9, 2021
Chapter Five and Six concept due: July 13, 2021
Chapter Seven and Eight concept due: July 18, 2021
Chapter Nine, Ten and Eleven concept due July 20, 2021
Intro & Conclusion concept due: July 23, 2021
Text edits ongoing, final edits due to designer July 30, 2021
Final product due August 14, 2021
The project must be completed and print-ready by August 14, 2021


Project budget to be paid upon timely and satisfactory completion. Tiered payments based upon successful completion of above deadlines may be negotiated.

How to Apply

Artists interested in this project must prepare and submit the following:

  • Letter of Interest: (no more than one page), which will include your name, contact information, social media handles, and one or two sentences on why you are interested in this project and what makes you the ideal candidate.
  • Artist Statement: No more than 200 words in length, describing your work.
  • Proposed Budget: The graphic artist will include a proposed budget range based upon the above specifications and deadlines. All budgets must allow for the above deadlines as well as two sets of edits per chapter section.
  • Current resume.
  • Three personal/professional references.
  • Work samples. Please submit samples via a link to an online site or portal or by PDF. Please do not provide original design concepts unless specifically requested by AIANTA.

Full proposals and supporting materials must be received by 5 p.m. (MDT) on Proposals and supporting materials are to be sent to Ariel Richardson, Office Manager at

Company Information:

American Indian Alaska Native Tourism Association, Inc. (AIANTA)
2401 12th Street NW
Albuquerque, NM  87104

AIANTA Background

For nearly two decades, the American Indian Alaska Native Tourism Association (AIANTA) has served as the national center for providing tourism and recreational travel technical assistance, training and capacity building to American Indian nations. AIANTA is a 501(c)(3) national nonprofit association of Native American tribes and tribal businesses and was incorporated in 2002 to advance Indian Country tourism. AIANTA’s mission is to define, introduce, grow and sustain American Indian, Alaska Native and Native Hawaiian tourism that honors traditions and values.

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