Cultural Heritage Tourism

Professional Certificate Program in Cultural Heritage Tourism

Powered by Wild Apricot Membership Software


Designed to be flexible and meet the needs of busy individuals interested in professional development and career advancement, the Professional Certificate Program in Cultural Heritage Tourism is comprised of six online modules. One module is scheduled per week during two three-week blocks with a one week break between the two blocks.

Each week typically features a course lecture, a guest lecture and selected readings. Participants are also required to contribute to a chat-style forum with other classmates as well as complete a written assignment at the end of each course.

Upon successful completion of the six online modules, students will receive a certificate of completion from the George Washington University School of Business. This is a non-credit, non-degree program.

“I thoroughly enjoyed the different speakers and instructors each week. The homework load for each week’s classes was very doable, even with my busy schedule. I appreciate all the knowledge I gained from this program.”

–Rilda Means
Director of Community Relations & Marketing
Red Cloud Indian School

Course Schedule

Intro to Cultural Heritage Tourism
January 11-17, 2021
This course begins with a tourism industry overview before examining how cultural heritage tourism can help to attract and engage visitors and drive economic development. The curriculum covers important considerations to help determine whether cultural heritage tourism is the ‘right fit’ for your community and includes case studies illuminating successes and challenges.

Tourism Resilience 
January 18-24, 2021
This course will examine the impacts of COVID-19 on the tourism industry, including the shifting trends and operational requirements for consumer travel. Participants will learn the steps destinations and businesses can take to plan for reopening while maintaining the safety of their communities.

Tourism Planning & Management
January 25-31, 2021
This course provides tools that participants can use to engage their communities in cultural heritage tourism planning processes. These processes include assessing tourism potential, determining readiness, evaluating costs and benefits of development, and introducing local tourism management models.

Community-Based Tourism Product Development
February 8-14, 2021
This course will introduce multiple strategies communities can utilize to promote cultural heritage product development by the public and private sectors. It will also cover individual business planning, including using data to design and develop cultural heritage tourism products.

Tourism Marketing
February 15-21, 2021
This course introduces the travel trade landscape, and the strategic role that marketing plays in tourism development. Participants will learn basic promotional techniques, with an emphasis on social media, that can help to effectively sell a new or existing tourism product or destination

Workforce Development
February 22-28, 2021
Outstanding customer service is the sign of a thriving tourism workforce. This course examines both sides of the workforce equation: developing training and management in the tourism sector and creating a customer service culture that sets your community apart.

About the George Washington University International Institute of Tourism Studies University

As a global leader in tourism education and research, the George Washington University International Institute of Tourism Studies has been guiding businesses, communities, governments and nonprofits toward sustainability for thirty years. The Institute advances critical industry issues through thought leadership and research, and we offer professional-level certificate programs, courses and workshops in destination management and cultural heritage tourism.

More Information

For more information, contact Bianca Mitchell at or 505.433.2120 or contact