Targeting the International Market

Since 2007, AIANTA has been showcasing Indian Country tourism on an international stage by estabilshing a presence at the world’s leading travel trade shows, including Showcase USA-Italy and ITB (Germany). as well as IPW, the major tourism showcase produced by the U.S. Travel Association.


Growth in Overseas Tourism to Indian Country

Since it first entered the international market, AIANTA has seen overseas tourism to Indian Country nearly triple, growing from 693,000 travelers in 2007 to nearly 2 million visitors in 2018.


Join AIANTA at Key International Trade Shows

Tribal tourism enterprises looking to attract international visitors to their destinations have the exclusive opportunity to join AIANTA in building a presence in some of the most important tourism markets around the world.

For maximum exposure, join AIANTA in person at these showcases and enjoy a substantial savings over attending as an individual entity. Tribal enterprises on a tight budget may also opt to display their marketing materials in AIANTA’s booth at all international trade shows without in-person attendance.

Showcase USA – Italy
Rome, Italy
February 28 – March 3, 2020

The annual Showcase USA-Italy, organized by U.S. Commercial Service and Visit USA Association Italy, is an ideal event for new-to-market tribal enterprises. Exhibitors have the chance to meet individually with 25-30 major Italian tour operators and travel media in pre-scheduled appointments.

Booth Fee: $2,950 (drops to $2,550 with four confirmed participants.) Fee includes three nights accommodations in Rome.
Brochure Display Only: $750 (does not include shipping to Italy)

ITB Berlin
Berlin, Germany
March 4-8, 2020

German travelers are an important demographic for Indian Country, accounting for more than 5 percent of all overseas travelers to Indian Country.

In 2019, ITB attracted 1,000 qualified buyers, more than 113,000 trade visitors and a total of 160,000 visitors from 180 countries.

Booth Share Fee: $1,500. Fee is for booth-share only; limited to six participants.
(LAST CHANCE: Pricing for ITB participation will increase in 2021.)
Brochure Display Only: $750 (does not include shipping to Germany)

IPW Las Vegas
Las Vegas, Nevada
May 30 – June 3, 2020

At this national showcase of America, produced by the U.S. Travel Association, U.S. travel exhibitors connect with travel buyers and media from more than 70 countries.

In 2019, AIANTA introduced the first-ever tribal row at IPW, creating a central location for tourism professionals interested in obtaining more information about tourism to Indian Country.

Booth Share Fee: $1,500. Fee includes booth-share only, limited to six participants.
Brochure Display Only: $750 (does not include shipping to Las Vegas)

#DiscoverNativeAmerica at IPW: All Native-owned tourism businesses attending IPW will receive a free listing in AIANTA’s Discover Native America at IPW brochure. Please let us know you’re participating so we can include you. 

Move Your Booth to Tribal Row: Already have a booth presence at IPW? Move your booth to Tribal Row and AIANTA will include you in our media/tour operator outreach; a package worth $500.

Technical Assistance

Not sure if you’re ready for international travelers? Join us for Go International, a comprehensive two-day training seminar featuring hands-on seminars and lectures and held every January in Albuquerque, New Mexico.

More Information

For more information, contact Monica Poling at 505.724.3578 or



Featured image by Tristan Godsey, Flickr.

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Education & Training

Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.

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International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

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Through AIANTA membership, tribes, the tourism industry and other partners form a dynamic network of shared experiences, resources and support.

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