International Outreach

International Tourism Marketing with AIANTA

Tribal tourism enterprises can maximize their global tourism marketing efforts by joining AIANTA at four world-class international tourism tradeshows.

Tribal tourism enterprises looking to attract international visitors to their destinations have the exclusive opportunity to work with the American Indian Alaska Native Tourism Association (AIANTA) to build in-market promotions in some of the most important tourism markets around the world.

Through partnerships with the Bureau of Indian Affairs, U.S. Commercial Service, Brand USA, U.S. Department of Commerce and the U.S. Travel Association, AIANTA continues its successful international outreach efforts to stimulate awareness of Indian Country tourism in the United Kingdom, Italy and Germany, while also growing its presence at IPW, the major tourism showcase produced by the U.S. Travel Association.

Tribal enterprises can choose to join AIANTA at these showcases for substantial savings over attending as an individual entity. AIANTA’s international marketing packages also provide exclusive, tailored training to provide tribal partners with the tools they need to be successful in their own international outreach efforts.

Not sure if you’re ready for international travelers? AIANTA provides a readiness survey to gauge if participants are ready to take the first steps in international marketing.

Too busy to travel? Ask about opportunities to display your brochures in the AIANTA booth.

Take advantage of all of the opportunities AIANTA has to offer.

Visit today to include your destination or experience on the first website dedicated to Native America tourism.

World Travel Market, UK

London, England (Nov. 5-7, 2018)
The United Kingdom was the largest overseas market to send visitors to Indian Country in 2016 according to the National Travel and Tourism Office. To increase interest and awareness with this demographic, AIANTA attends the World Travel Market (WTM), held annually in London. One of the leading global events for the travel industry, WTM attracts more than 50,000 travel industry professionals, government ministers and international media from around the world, who attend to network, negotiate and discover the latest industry trends and developments.

Showcase USA-Italy

Bergamo, Italy (March 2-5, 2019)
An emerging market for Indian Country, visitors from Italy have increased by 79% percent in the first year that AIANTA began its in-country efforts there. The annual Showcase USA-Italy, organized by the U.S. Commercial Service and the Visit USA Association Italy, is an ideal event for new-to-market tribal enterprises. Exhibitors have the chance to meet individually with 25-30 major Italian tour operators and travel media in prescheduled appointments.

ITB Berlin

Berlin, Germany (March 6-9, 2019)
Accounting for nearly 10 percent of all overseas travelers to Indian Country in 2016, German travelers continue to be an important demographic for domestic tourism marketers. ITB, the leading business-to-business platform for global tourism, attracts more than 170,000 visitors, 113,000 tourism professionals and 11,000 companies from 180 countries, including tour operators, booking agents, travel agents, destination marketing organizations, airlines, hotels, car rental companies and media.

U.S. Travel Association’s IPW

Anaheim, California (June 1-5, 2019)
The largest generator of travel to the U.S., IPW, produced by the U.S. Travel Association, is NOT a typical trade show. Attracting more than 1,300 international and domestic travel buyers and media from more than 70 countries around the world, IPW provides an intensive, three-day meeting schedule that generates more than $4.7 billion in future tourism business. For 2019, AIANTA is looking to develop, in partnership with tribes, a Tribal Row.

To participate in AIANTA’s International Program, contact Hannah Peterson at 505-361-2168 or

Education & Training

Technical assistance and training is the heartbeat of our work at AIANTA. We provide general and tailored technical assistance, training and education in a variety of ways.

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International Outreach

AIANTA plays a critical role in supporting the National Travel and Tourism Strategy to bring more visitors to the United States, especially in our participation at trade shows internationally and domestically, to promote tourism in Indian Country.

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Start marketing your destination with us today! is AIANTA’s premier destination website, connecting travelers to unique American Indian, Alaska Native and Native Hawaiian destinations in the United States.

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Partnership Development

AIANTA’s best work is done by connecting with tribal, federal, state and industry leaders.  Through strong relationships with our partners and stakeholders, we are able to move our mission forward.

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