Restarting Tourism Marketing in Indian Country

The American Indian Alaska Native Tourism Association (AIANTA) is hosting a free tourism marketing workshops in the Pacific Northwest. As reservations, tribal tourism enterprises and Native-owned businesses re-open to visitor traffic, a top need identified by these businesses is how to maximize their outreach to potential visitors. This workshop will show how tribes can grow their cultural tourism efforts through website development and by maximizing audio and video throughout your marketing efforts.

Additionally, AIANTA CEO Sherry L. Rupert and AIANTA Tribal Content Producer Bruce Rettig will showcase AIANTA’s collaborative efforts in partnership with the Lewis and Clark National Historic Trail in developing cultural heritage content and itineraries for the Trail’s new geotourism website and AIANTA’s consumer

Please join us to learn more about AIANTA’s marketing initiatives and to share your own projects, attractions and needs. We look forward to seeing you at one or both of these sessions.

Sherry L. Rupert, AIANTA Chief Executive Officer

AIANTA CEO Sherry L. Rupert (Paiute/Washoe) has nearly two decades of executive-level experience managing and promoting Native American tourism. Since joining AIANTA as CEO in 2019, she has spearheaded several initiatives, including the organization’s groundbreaking new Tribal Agritourism program and overseeing AIANTA’s first-ever virtual American Indian Tourism Conference, which drew a record number of registrants in 2020. Prior to assuming the role of CEO, she was President of AIANTA’s Board of Directors and was instrumental in working with Congress to pass the Native American Tourism and Improving Visitor Experience (NATIVE) Act. Sherry was formerly the Executive Director of the State of Nevada Indian Commission, where she reported directly to the Governor of Nevada to serve as a liaison to the state’s 27 tribes, bands and colonies. During her tenure, she developed the Nevada Indian Territory initiative and won awards and accolades for her work in preserving the site of the Stewart Indian School as a museum and cultural center.

Bruce Rettig, AIANTA Tribal Content Developer

Bruce Rettig, AIANTA’s Tribal Content Developer, is an award-winning author, charged with scoping out exciting tribal tourism opportunities throughout the United States. He earned a degree in Fine Arts from the University of Colorado, and his published works and biography can be found at Rettig earned a Professional Certificate in Cultural Heritage Tourism offered by AIANTA in partnership with the George Washington University International Institute of Tourism Studies, and he also provides marketing and web management support for the organization.

Rettig has served as president and creative director for Charter Advertising/Design, Inc. for more than thirty-two years, providing copy writing, photography, and graphic design services. He has worked with the Duck Valley Shoshone Paiute Tribe, Pyramid Lake Paiute Tribe, Ely Shoshone Tribe, Washoe Tribe of California & Nevada, Stewart Indian School, the Nevada Indian Commission and Nevada’s Indian Territory.

Dan Wiley, Senior Leader, Resources Stewardship with Lewis & Clark National Historic Trail, NPS

Dan is the Chief of Resources Stewardship with the Lewis and Clark National Historic Trail, National Park Service. Dan holds a Bachelor of Science in Natural Resources Wildlife Management with graduate work in Plant and Animal Ecology. Dan taught Alternative Energy at the college level and was a private landscaping/habitat consultant, before working up through Nebraska’s Natural Resources Districts ranks to General Manager. Dan has 18+ years with the National Park Service–the last 13 years have been with Lewis and Clark National Historic Trail.


More Information Contact


Gail Chehak at

Lorraine Lewis at 

Bruce Rettig at 

Thanks to the Support of

On Demand Presentations

Wildhorse Casino Resort

Pendleton, Oregon
June 10, 2021

View Restarting Tourism Marketing in Indian Country presentation

Coeur d’Alene Casino Resort

Worley, Idaho
June 15, 2021

Please check back soon.

A Warm Thank You to Our Partners

Bureau of Indian Affairs

Bureau of Indian Affairs Logo

Native American Agriculture Fund

Juan Bautista de Anza National Historic Trail

Lewis & Clark National Historic Trail

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