Keynote Speaker: Fred Dixon, President and Chief Executive Officer, Brand USA

We are thrilled to announce that Fred Dixon, President and Chief Executive Officer of Brand USA will be a featured guest speaker at AITC on Wednesday, October 29.

Fred Dixon is president and chief executive officer of Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Fred is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world.

Fred Dixon began his tenure as Brand USA’s President and CEO on July 15, 2024. He brings with him more than 30 years of experience in the travel and tourism industry.

Immediately prior to joining Brand USA, he served as President and CEO of NYC Tourism + Conventions for 10 years where he developed and implemented New York City’s tourism, meetings, and events strategy and programming to grow business and leisure travel from across the USA and from around the world.

Under his leadership of NYC Tourism + Conventions, international visitation more than doubled to more than 13 million travelers; the result of a long-term strategy to create a global network of outposts comprising sales, marketing, and press professionals in diverse feeder markets including Australia, China, Mexico, Brazil and the UK.

Keynote Speaker: Florian Herrmann, Founder and Chief Executive Officer, Herrmann Global

We are thrilled to announce that Florian Herrmann, Founder and Chief Executive Officer of Herrmann Global will be a featured guest speaker at AITC on Wednesday, October 29.

Florian is the CEO and founder of Herrmann Global, a strategic tourism marketing firm headquartered in the Rocky Mountains with offices in the U.S. and Europe. His vision for the travel industry is simple: Utilizing innovative technology to connect destinations and attractions with a passionate and responsible global travel audience. Together with his global team, he has built the media platforms Visit USA Parks and Untraveled to inspire millions of global travelers about destinations that are lesser known. His expertise in the travel trade industry and digital marketing is significant: His first job after high school was a traineeship at a travel agency in Germany organizing group travel and working with the marketing team. Since then, his focus has always been on collaboration among industry stakeholders and how global travel can build a better future for sustainable tourism.

Florian holds a Master’s in Business and Sustainable Destination Management from George Washington University and is currently an active member of the Travel Tourism Research Association and the World Travel Tourism Council.