26th Annual American Indigenous Tourism Conference Program

October 28-31, 2024

Monday, October 28, 2024

9:00 a.m. – 4:40 p.m.
Mobile Workshops

Mobile Workshop 1: Spring Bayou Sightseeing Tour, Luncheon & Cultural Activities
Mobile Workshop 2: Tunica-Biloxi Museum and Ancient Mounds Tour, Luncheon & Cultural Activities
[More Info]

1:00 p.m. – 5:00 p.m.
Business of Art Workshop

Learn tips on building tribal arts programs, working with galleries and museums, organizing local arts markets and more. [More Info]

5:00 p.m. – 5:30 p.m.
First Times Orientation
6:00 p.m. – 8:00 p.m.
Welcome Reception

Sponsor: Tunica-Biloxi Tribe of Louisiana
Hosted by Paragon Hotel Casino | Tunica-Biloxi Tribe of Louisiana

Join us for a memorable evening as the Tunica-Biloxi Tribe of Louisiana and Paragon Casino Resort hosts a special welcome reception for the 2024 American Indigenous Tourism Conference. Themed, “A Tour of Louisiana,” this event will immerse you in the rich culture, vibrant music, delectable food, and cherished Native American traditions of our beautiful state and ancestral homelands. Experience the heart and soul of Louisiana as we come together to celebrate and welcome all conference attendees.

Tuesday, October 29, 2024

7:00 a.m. – 5:00 p.m.
Conference Check-In

Sponsors: Visit Cherokee, Paragon Casino Resort, Tunica-Biloxi Tribe of Louisiana

7:00 a.m. – 5:00 p.m.
AIANTA Lounge

Sponsor: Arizona Office of Tourism

8:30 a.m. – 10:00 a.m.
Opening Ceremonies/Regalia Day

Sponsor: Navajo Nation Tourism Department

Welcome to the 2024 American Indigenous Tourism Conference with the theme “Cultural Tourism: Changing the Narrative.” We are so excited to celebrate the future of tourism across our Native Nations and communities. It’s our time!

10:00 a.m. – 10:30 a.m.
Mid-Morning Coffee Break

NEA Grant Sponsored Entertainment: Elizabeth Pierite (Tunica-Biloxi Tribe) – Basket Weaving

10:30 a.m. – 11:30 a.m.

Breakout Sessions “1”

Session 1A: Office of Indian Economic Development (OIED): Re-Visioning the economic future of Indian Country​
Rebekah Horsechief, Economic Development Specialist, DOI – ASIA – Office of Indian Economic Development
Jennifer Cesar, Alaska Zone Manager, Office of Indian Economic Development

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Office of Indian Economic Development (OIED): Re-Visioning the economic future of Indian Country

Due to the lack of access to credit and the limited economic opportunities that exist in American Indian and Alaska Native communities, the Office of Indian Economic Development (OIED) through the Division of Capital Investment (DCI) will provide information about the Indian Loan Guarantee Program (ILGP). The Division of Economic Development (DED) will provide an update on the 2024 Tribal Tourism Grant Program (TTGP) awards, which support Tribal economic development and fulfill the mission of the NATIVE Act by providing funds to implement Tribal Tourism projects. The final updates will include an introduction to OIED.  

Session 1B: Enhancing Accessibility: Creating Inclusive Destinations for All Travelers
Kristy Durso, Founder, Accessible Travel Network

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Enhancing Accessibility: Creating Inclusive Destinations for All Travelers

Join us for an engaging session on enhancing travel accessibility through storytelling and impactful strategies. Explore real-life success stories and the positive impact of inclusivity. Learn practical solutions and best practices to create memorable, inclusive travel experiences for all.

 

Session 1C: Empowering Indigenous Voices: Inclusion of Local First Contact Tribes in Cultural and Ecotourism at Wealthiest Historical Colonial Sites
Chenae Bullock, Founder & CEO, Moskehtu Consulting

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“Got A Plan?” Business Plan Development – A Case Study
This panel will provide an overview of the business plan development process, including its key components, purpose and uses. It will then present an actual case study of how a business plan has been developed and is now being utilized for the operation and marketing of a planned tribal agritourism destination.

11:45 a.m. – 1:00 p.m.

Luncheon/General Session

Keynote Session: Destination Original Indigenous Tourism Collaborative

Sponsor: Inn of the Mountain Gods

Join us for an insightful and forward-thinking discussion on the Destination Original Indigenous Tourism collaborative. Leaders from AIANTA, the Indigenous Tourism Association of Canada, and New Zealand Maori Tourism will provide updates on the future of this groundbreaking initiative. This innovative organization aims to unify the collective voice of Indigenous peoples worldwide. In this panel session, we will examine Indigenous tourism standards from each country and discuss the need to establish guidelines for Destination Original-marked experiences. This ensures that travelers can immediately recognize and trust they are receiving an authentic Indigenous experience. Additionally, we will discuss the goals of the newly formed organization and explore the future of Indigenous travel across the globe.

Speakers:
Sherry L. Rupert, CEO, American Indian Alaska Native Tourism Association
Keith Henry, CEO & President, Indigenous Tourism Association of Canada
Dale Stephens, Chairman, New Zealand Māori Tourism

 

1:00 p.m. – 2:30 p.m.

General Session Activation with AIANTA & Coraggio Group

Destination Native America (DNA) DMO for Indigenous Tourism

Facilitators:
Andrew Leary, Principal, Coraggio Group
Dawnielle Tehama, Senior Associate Principal, Coraggio Group

 

2:30 p.m. – 3:00 p.m.
Snack & Chat with Exhibitors

NEA Grant Sponsored Artisan Demonstration: Janie Luster (Houma Nation) – Hands on Garfish scale project & story
AIANTA Featured Booth: Tourism Exchange

3:00 p.m. – 4:30 p.m.
AIANTA Regional Meetings

Join members of the AIANTA Board of Directors and nearby colleagues to discuss issues and challenges facing your region. Input gathered at these sessions will help AIANTA advise decision makers in supporting tribal tourism development and growth, and determine how to best deliver training and other resources.

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Northern Alaska
Southeast Alaska
Hawai’i
Central California
Southern California
Northwest (Idaho, Washington)
Pacific Northwest (Northern California, Oregon)
Great Basin (Nevada, Eastern California)
Oklahoma
Rocky Mountain (Montana, North Dakota, South Dakota, Wyoming)
Central Plains (Indiana, Iowa, Illinois, Kansas, Missouri, Nebraska, Ohio)
Midwest (Michigan, Minnesota, Wisconsin)
Southwest (Arizona, Colorado, New Mexico, West Texas, Utah)
Northeast (Connecticut, District of Columbia, Delaware, Kentucky, Massachusetts, Maryland, Maine, New Hampshire, New Jersey New York, Rhode Island, Pennsylvania, Virginia, Vermont, West Virginia)
Southeast (Alabama, Arkansas, East Texas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee)

Wednesday, October 30, 2024

7:00 a.m. – 5:00 p.m.
Conference Check-In

Sponsors: Visit Cherokee, Paragon Casino Resort, Tunica-Biloxi Tribe of Louisiana

7:00 a.m. – 5:00 p.m.
AIANTA Lounge

Sponsor: Arizona Office of Tourism

7:30 a.m. – 9:00 a.m.
Networking Continental Breakfast

Sponsor: Chickasaw Country

9:00 a.m. – 10:45 a.m.
Welcome Plenary Session

Keynote Session: Meet Our Industry Partners

Speakers:
Sherry L. Rupert, CEO, American Indian Alaska Native Tourism Association
Catherine Prather, CTP, President, National Tour Association
Lisa Simon, CEO, International Inbound Travel Association

 

10:45 a.m. – 11:15 a.m.
Mid-Morning Coffee Break

NEA Grant Sponsored Artisan Demonstration: Ryan Lopez (Tunica-Biloxi Tribe) – Pottery, shell carving in AIANTA Featured Booth

11:15 a.m. – 12:15 p.m.

Breakout Sessions “2”

Session 2A: Understanding and Protecting Native American Intellectual Property and Indigenous Knowledge
Jason Searle, Native American Rights Fund

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Understanding and Protecting Native American Intellectual Property and Indigenous Knowledge

Western intellectual property law is in significant ways incongruent with Indigenous peoples’ worldviews of knowledge, who”owns” it or has rights to it. This presentation will explore this conflict, ways Native Americans can protect knowledge within the prevailing intellectual property paradigm, and strategies for protecting Indigenous knowledge going into the future.

 

Session 2B: Understanding the research and application process for BIL (Bipartisan Infrastructure Law) and IRA (Inflation Reduction Act) Funding​
Hannah Peterson, AIANTA
Gail Chehak, AIANTA

 

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Understanding the research and application process for BIL (Bipartisan Infrastructure Law) and IRA (Inflation Reduction Act) Funding

Join us in this informative, hands-on session to dig into the U.S. Forest Service Bipartisan Infrastructure Law and Inflation Reduction Act Funding Areas including Community Wildfire Defense Grants, Forest Landowner Support Tribal Market Access, Forest Landowner Support Underserved and Small Acreage Landowner, Wood Innovations Program Grans and Urban Community Forestry. We will be looking at the intersection of healthy forests and cultural tourism and recreational tourism. AIANTA staff will be walking through the research, application and compliance process to better assist you in accessing these funding opportunities.

 

Session 2C: Harmony of the Past and Future: AI That Feels More Human
Daniel Willems, Founder & CEO, Lanier Web Development

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Harmony of the Past and Future: AI That Feels More Human
In this session, explore the fusion of Artificial Intelligence (AI) and Indigenous culture. Discover how AI can embody empathy and respect to enhance Indigenous tourism, weaving technology with tradition to create deeply human, culturally rich experiences.

12:30 p.m. – 1:30 p.m.

Luncheon/General Session

Keynote Speaker: Peter Dodge, Director of Public Affairs, Brand USA
Keynote Speaker:
Alex Lasry, Deputy Assistant Secretary for Travel & Tourism, National Travel & Tourism Office, U.S. Department of Commerce

 

1:30 p.m. – 2:30 p.m.

Breakout Sessions “3”

Session 3A: Securing your Funding for your Tribal Tourism Project plus the Cape Croker Park Experience
Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates
Caley Doran, Anishinaabe Interpretive Guide​

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Securing your Funding for your Tribal Tourism Project plus the Cape Croker Park Experience

This workshop will share practical, detailed tactics and examples so you can develop your tourism project and secure your capital funding. This inspiring presentation includes seven key financing steps ‘from the field’, and moves onto to higher level strategies and tactics you can use to bring your project to life.level strategies and tactics you can use to bring your project to life.

 

Session 3B: “Got A Plan?” Business Plan Development – A Case Study​
Matthew Robinson, Co-Founder and Principal, KlasRobinson Q.E.D.
Essence Oyos (Mesa Grande Band of Diegueño Mission Indians), Secretary of the Board, Mesa Grande Business Development Corporation

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Empowering Indigenous Voices: Inclusion of Local First Contact Tribes in Cultural and Ecotourism at Wealthiest Historical Colonial Sites

Delve into the crucial conversation on how integrating Indigenous communities from the wealthiest locations in the country enriches the narrative, preserves heritage, and promotes sustainable tourism practices. Discover the significance of honoring ancestral knowledge, fostering economic empowerment and environmental stewardship through collaborative partnerships.

 

Session 3C: Agritourism: Is Virtually Anywhere…Anywhere
Lara Hays, Business Development Specialist, Intertribal Agriculture Council
Latashia Redhouse, American Indian Foods Director

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Agritourism: Is Virtually Anywhere…Anywhere​

In this session, learn how can agritourism be incorporated into existing native agritourism operations to be a value-add for producers and businesses. Identifying how American Indian Foods producers have utilized their operations to welcome consumers into their operations and teach them about how their food is produced.

2:30 p.m. – 3:00 p.m.
Snack & Chat with Exhibitors

NEA Grant Sponsored Artisan Demonstration: Ben Rupert, Duck Valley Shoshone-Paiute and Washoe – Bow & Arrow Making

3:00 p.m. – 4:00 p.m.

Breakout Sessions “4”

Session 4A: Understanding the Characteristics of International Visitors
David Huether, Deputy Director of Research, National Travel & Tourism Office, U.S. Department of Commerce

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Understanding the Characteristics of International Visitors

In this session, the National Travel and Tourism Office (NTTO) Deputy Director of Research David Huether will provide an overview of NTTO’s research programs, highlight some recent improvements, and demonstrate how to access and utilize NTTO research to better understand the international visitor.

 

Session 4B: Culture as a Career: Goldbelt’s Impact in Juneau
Steven Sahlender, VP of Operations, Alaska Group, Goldbelt
Jessica Skiba, Tourism Manager, Goldbelt

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Culture as a Career: Goldbelt’s Impact in Juneau

This educational session will share with you the efforts of Goldbelt, an Alaska Native Corporation, to incorporate and showcase Tlingit culture in their business ventures, particularly in the tourism industry.  One of the key initiatives is the revitalization of the Goldbelt Tram, the most-visited private attraction in Juneau, into an immersive cultural experience.  As tourism is a major industry in Juneau, we will discuss what Goldbelt is doing in partnership with the City of Juneau to improve tourism management and stimulate the local economy.  Goldbelt aims to be an example of a business that prioritizes cultural preservation alongside economic development, and we are excited to share a part of that journey with you today

 

Session 4C: Leveraging Technology: Enhancing Tour Operations with Booking Platforms
Wyatt Gilmore, CEO, Native American Tours
Tyralita Brown, General Manager, Ken’s Tours
John Wickes, Director of Sales, Grand Canyon Resort Corporation

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Leveraging Technology: Enhancing Tour Operations with Booking Platforms

Native American Tours (NAT) is a comprehensive booking platform designed and built for Indigenous tour operators. The software is fast, secure, user friendly and seamlessly allows customers to book and manage their reservations. NAT also offers advanced reporting for taxes and permit fees, affiliate management, e-signing for waivers, and more.

 

4:10 p.m. – 5:10 p.m.

Breakout Sessions “5”

Session 5A: Centering Tribal Communities in Cultural Tourism
Alex Lane, Manager of Visitor Services, Museum of the Cherokee People
Tyra Maney, Designer, Museum of the Cherokee People
Anna Chandler, Manager of External Affairs & Communication, Museum of the Cherokee People

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Centering Tribal Communities in Cultural Tourism

In this session, hear a case study in how the Museum of the Cherokee People pivoted focus toward its tribal community in its Museum Store and developed a new brand that shares Cherokee and Indigenous cultures authentically with its community and visitors.

 

Session 5B: Intro to BIL (Bipartisan Infrastructure Law) and IRA (Inflation Reduction Act) Funding to support Native Land Resilience
Toby Bloom, National Program Manager, Travel, Tourism and Interpretation, USDA Forest Service
Malia Sanders, Executive Director, Native Hawaiian Hospitality Association
Hannah Peterson, AIANTA

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Intro to BIL (Bipartisan Infrastructure Law) and IRA (Inflation Reduction Act) Funding to support Native Land Resilience

In this session, participants will hear from Native leaders working to minimize the risk and impact of forest fires on Native lands and communities. Learn about fire mitigation efforts and the importance of healthy lands and forests for tourism and recreation. Hear from leaders engaged in the cultural response in preparation for and in response to the wildfires. Discover how special handling and training protected significant cultural sites, underscoring the role of culturally informed fire prevention in preserving Native heritage and promoting sustainable tourism.

 

Session 5C: Maximizing Exposure: How Writers, Media, and Marketing Can Boost Your Destination
Detlef Fox, AMERICA Journal
Liz Slobodian, APR, Founder & Lead Storyteller, Shipwright Communications & Consulting and Marketing Consultant for AIANTA

 

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Maximizing Exposure: How Writers, Media, and Marketing Can Boost Your Destination

Learn how to elevate your destination’s visibility through effective storytelling and marketing strategies. This session covers hosting media FAM tours, crafting compelling narratives, and creating advertising messages that engage international and domestic travelers. Discover how to build strong media relationships, leverage coverage, and expand your destination’s reach to attract a diverse, global audience.

 

6:00 p.m. – 7:00 p.m.
No Host Cocktail Hour & Networking
7:00 p.m. – 10:00 p.m.
Excellence in Tourism Industry Awards Gala & Silent Auction

Gala Sponsor: Brand USA

Thursday, October 31, 2024

7:30 a.m. – 12:00 p.m.
Conference Check-In

Sponsors: Visit Cherokee, Paragon Casino Resort, Tunica-Biloxi Tribe of Louisiana

7:30 a.m. – 3:00 p.m.
AIANTA Lounge

Sponsor: Arizona Office of Tourism

8:00 a.m. – 9:30 a.m.
Plated Breakfast & General Session

Keynote Speaker: Erik Stegman, CEO, Native Americans in Philanthropy

 

9:40 a.m. – 10:40 a.m.

Breakout Sessions “6”

Session 6A: Building Recreation Trails to Increase Outdoor Tourism​
Jeremy Hyatt, Development Specialist, Museum of the Cherokee People. Visit Cherokee
Willie Karadis, Project Manager, Rails to Trails Conservancy
Gail Chehak, Community and Partner Relations Director, American Indian Alaska Native Tourism Association
Eric Villegas, Partner Program Coordinator, American Indian Alaska Native Tourism Association

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Building Recreation Trails to Increase Outdoor Tourism

The Eastern Band of Cherokee’s Fire Mountain Trails have helped the Tribe build its outdoor economy and improve the quality of life of its members.The Tribe’s multi use trail system is a network of more than 11 miles formountain bikers, hikers or runners. In this session, we’ll share how building the trail has brought outdoor enthusiasts and adventure travelers that contribute to the Tribe’s other tourism attractions and local businesses. The Rails to Trails Conservancy will share their resources to connect the nation’s trails, unlocking the impact that trail systems can have on people and places.

 

Session 6B: To be announced

Session 6C: Welcome to Indian Country: How Working with Bloggers Helps Tourism and Education
Tim Trudell, Freelance Writer and Online Content Creator, The Walking Tourists

 

 

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Welcome to Indian Country: How Working with Bloggers Helps Tourism and Education

Indian Country has so much to offer people that it can only benefit from working with bloggers. From travel bloggers/writers to lifestyle bloggers, as well as foodies, working together benefits Native American communities and attractions through sharing stories, history, tradition, and culture. Bloggers/writers benefit from gaining a better understanding of Indian Country, places and people they likely haven’t had much contact with.

 

10:40 a.m. – 11:10 a.m.
Mid-Morning Coffee Break

NEA Grant Sponsored Artisan Demonstration: Casey BigPond- Jena Choctaw, Rivercane weaving/rivercane art

11:0 a.m. – 12:10 p.m.

Breakout Sessions “7”

Session 7A: America’s Scenic Byways: Boosting Tourism and Empowering Communities
Wanda Maloney, Scenic Byway Consultant/Owner, Corridor Solutions
Sharon Strouse, Executive Director, National Scenic Byway Foundation

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America’s Scenic Byways: Boosting Tourism and Empowering Communities

Scenic driving is extremely popular among Americans and international visitors who often have a variety of iconic routes on their bucket lists. Designated scenic drives and byways across the U.S. showcase the diversity of American landscapes, culture and attractions. This session will explore these distinctive travel experiences and how routes recognized at the state and national level can help increase tourism and empower local communities to enhance and protect critical resources..

 

Session 7B: Building Indigenous Tourism – Tools for Business Assessment
Sébastien Desnoyers-Picard, Vice President, Indigenous Tourism Association of Canada

 

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Building Indigenous Tourism – Tools for Business Assessment

As the world of tourism continues to evolve and consumer demand for authentic Indigenous tourism experiences continues to be on the rise, we invite you to dive into the only mark of excellence that follows ISO Standards and the only mark of authenticity in tourism designed by Indigenous people, for the Indigenous tourism Industry. Come learn how you could benefit from The Original Original Accreditation which has been created and is now implemented in Canada by the Indigenous Tourism Association of Canada and how we can collectively build, strengthen and protect our work through this unique mark.

 

Session 7C: Working with Historic Trails to Tell Your Story, Promote Tourism and Conserve Historic Sites and Lands
Richard Hunt, Executive Director, Lewis & Clark Trail Heritage Foundation
Larry Calhoun, Outdoor Recreation Planner, Lewis & Clark Trail Heritage Foundation
Ryan Abrahamsen, Owner, Terraine360

 

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Working with Historic Trails to Tell Your Story, Promote Tourism and Conserve Historic Sites and Lands

The Lewis and Clark National Historic Trail is a major event in U.S. history and a draw to visitors from around the globe. The National Park Service partnered with AIANTA more than 5 years ago to find and share the stories of Native American Tribes and the Trail. For more than 40 years the Lewis and Clark Trail Heritage Foundation, Inc. has been the nation’s premier non-profit organization for the preservation of the Lewis and Clark Trail and the sharing of its stories. In this session, hear the story of how these groups work together to help preserve and maintain the Trails and promote tourism within the tribal and neighboring communities along the Trail. Also learn about Terrain360, which has been virtually mapping lands along the Trail, including working with tribes and their lands.

 

12:15 p.m. – 1:15 p.m.
Preview Luncheon

Sponsored by the hosts of the 27th Annual American Indigenous Tourism Conference in 2025 – stay tuned!

1:30 p.m. – 2:30 p.m.

Breakout Sessions “8”

Session 8A: Protecting Our Lands: Launching Tools for Responsible Tourism​

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Protecting Our Lands: Launching Tools for Responsible Tourism

Join us for the launch of two new resources developed through an AIANTA and Leave No Trace collaboration: “Engaging Responsible Visitors Through Your Story,” a tool to help communities convey their expectations to visitors before they arrive, and “How to Responsibly Visit Tribal Nations and Alaska Native Villages,” a guide offering insights for non-Indigenous guests based on the experiences of American Indian, Alaska Native, and Native Hawaiian community members. Learn how these resources can protect your lands while promoting responsible tourism.

 

Session 8B: How to Use AI Tools to Build Your Cultural Tourism Marketing Materials
Monica Polling, Chief Identity Officer, Sounding Line Consulting

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How to Use AI Tools to Build Your Cultural Tourism Marketing Materials

In this session, you’ll discover how to harness the power of Artificial Intelligence (AI) tools to create compelling cultural tourism marketing materials.

 

Session 8C: Sustainability at the Core
Eva Mossberg, Partner Manager, North America and Global Gear Brands

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Sustainability at the Core

Discover the most recent sustainability resources designed for your community to embark on a practical journey of education and action in the field of sustainability, all organized around three guiding principles: EDUCATING your community to urgent sustainability matters, EQUIPPING communities to take action, and EMPOWERING travelers to contribute to meaningful sustainable practices.

 

2:30 p.m. – 3:00 p.m.
Snack & Chat with Exhibitors

NEA Grant Sponsored Artisan Demonstration: Zoeanna Billiot Verret (Houma Nation) – Basket Weaving

3:00 p.m. – 4:00 p.m.
The Heart Speaks (Closing Session)

Keynote Speaker: Lora Ann Chaisson, Principal Chief, United Houma Nation & AIANTA Board of Directors Vice President